Locked in lusciousness: MAC unveils 24-hour “futuristic” lip color range

27 Jan 2023 --- LockedKiss Ink 24-hour lip color has been launched by makeup giant MAC featuring the full spectrum of properties consumers want in an all-day lipstick – kissproof, waterproof and transfer-proof formula.

The “futuristic” stylized lip color is infused with nutrients from passion fruit oil, coconut oil and shea butter, which gives it a “next-to-naked” or imperceptible feel, as though the wearer is not wearing any lipstick.

LockedKiss Ink is the company’s most luxurious and longest-wearing liquid lipstick for all-day wear. The lipstick range features a weightless color formula.. 

The lipstick exhibits no bleeding or feathering and there is no need for touch-ups. “It’s the lip formula we’ve all been wishing for,” says Fatima Thomas, MAC senior artist, North America. “MAC Locked Kiss Ink offers a smooth and pigmented application that stays gorgeous hour after hour in a cast of saturated shades.” 

Kissed by pigment tech
The matte formula is designed to meet consumer expectations of performance, color and texture using pigment lock technology. Double-coated pigments make the lipstick imperceptible, flexible and breathable. 

The applicator is slanted to facilitate precision application that is even and controlled. The LockedKiss Ink range features artist-curated shades ranging from neutrals, pink, lavenders and orange to timeless reds. 

Then, there’s the limited-edition “en-vogue vivids” in hues such as cherry brown (Daredevil), honey-yellow (Yes), mid-toned purple (Sardonic) and slate gray (Stoic).

Preserving the matte formulaLockedKiss Ink shows no bleeding or feathering and needs no touch-ups.
The canister is futuristic in metallic packaging with an air-tight cap that clicks when closed. This helps protect the formula and preserve its freshness.

The company recommends that consumers massage its Hyper Real Fresh Canvas cleansing oil into the lips, emulsifying it with warm water, rinse and pat dry before applying LockedKiss Ink. 

Consumer testing on 143 panelists confirmed that the lipstick is easy to apply – is weightless, applies evenly and is comfortable to wear throughout the day. LockedKiss Ink will be available at MAC locations from February 2.

In other industry-related news, MAC Cosmetics has taken its Skin Artistry segment, which leverages skin looks for different complexions, to new heights with Hyper Real high-performance skincare to improve skin and enhance makeup. 

Perfect Corp, MAC Cosmetics and SoPost partnered to leverage artificial intelligence to create a personalized virtual beauty experience. Consumers can match make-up shades online and then physically sample MAC’s Studio Fix Fluid Foundation at home. 

MAC Cosmetics unveiled popular makeup trends in the autumn and winter of 2022, inspired by multifunctional beauty which fuses makeup with skincare. The company’s trend watchers and makeup artists predicted that steamy skin, sheer matte and grunge glam makeup looks would be most fashionable that season.

Edited by Inga de Jong

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