SEPAWA Congress 2026
Date
14 Oct 2026 - 16 Oct 2026
Location
Organizer
SEPAWA e.V.
Skin Care
Estée Lauder rethinks global marketing by unifying partner data
Estée Lauder Companies (ELC) has appointed WPP, a global advertising and marketing services company, as its first global media partner. The partnership will create a unified system for paid media and marketing across...
Fragrances
L’Oréal completes acquisition of Kering Beauté to expand luxe and fragrance
L’Oréal has completed its acquisition of Kering Beauté. The deal includes House of Creed, which L’Oréal calls one of the world’s foremost luxury fragrance houses. The acquisition will also...
Fragrances
Aptar Beauty on how regulation and “skinification” shape alcohol-free perfumes
Aptar Beauty says the fragrance market is undergoing a profound transformation. The company believes that regulatory shifts to lower volatile organic compounds (VOC) content, including alcohol, to reduce emissions, are...
