Hyper-personalized beauty: Perfect Corp. & Elemis release skin diagnosis tool, Revieve reveals consumer’s top skin concerns

31 Aug 2023 --- Among latest advances in AI-based beauty shopping solutions happening this week, smart skin diagnosis platform creator Perfect Corp. and global British skin care brand Elemis have collaborated on a skin diagnostic experience that enables a more tailored shopping experience. 

Powered by Perfect Corp.’s AI Skin Diagnostic technology, the Elemis AI Skin Experience offers customers a detailed skin assessment, matching shoppers with the best skin care product regimen for their unique needs.

The AI skin tool will be a mobile-only experience launching on the Elemis website in the UK and US, with plans to expand globally in the coming months. 

“Customers are often overwhelmed by the volume of skin care options available to them, and Perfect Corp. helps to solve that quickly and easily by leading them to the correct regimen for their unique needs,” highlights Perfect Corp.

The Elemis AI Skin Experience offers customers a detailed skin assessment (Image credit: Elemis).To begin, customers complete a questionnaire to provide information on their top skin concerns and goals as well as formula preferences for products. Next, the customer receives a thorough skin scan powered by Perfect Corp.’s AI technology. 

The technology provides the consumer with an overall skin score and identifies the users’ top skin concerns. Based on the results of the in-depth skin analysis, the customer is then matched with a targeted skin care product regimen to address core concerns. 

The Elemis customer can also access further product education and recommendations for concerns such as wrinkles, firmness, redness, dark spots, oil, pores and texture.

Examining shopping preferences linked to skin type
In other developments within the personalized beauty field, AI-backed personalized beauty platform developer Revieve has unveiled its latest findings into consumer skincare concerns, depicting what shoppers are seeking when making new purchases in Q2 this year.

The analysis offers a dive into specific shopping preferences linked to different skin types.

“The merging of GA4 analytics and first-party data is steering the beauty industry towards an era of unparalleled insights and hyper-personalization,” says Sampo Parkkinen, CEO at Revieve.

“These insights from key data points aid in targeting consumers’ needs individually with care so we can help provide useful solutions on their skin care journey. This advancement in data collection and utilization helps target and provide solutions for the newest generation of beauty and skin care consumers, Gen Z.”

In its recent Q2 analysis of US beauty retailers conducted in July, Revieve’s data outlined shifts in consumer preferences.

Overall, consumers were concerned about wrinkles, eye bags and visible pores in the first half of 2023, but those concerns varied slightly when further segmented by skin type. 

The majority of consumers experience combination skin (42%), dry skin (22%) and oily skin (20%).

Normal skin users express worries about aging, visible pores and wrinkles. Meanwhile, customers with dry skin were found to have concerns about aging, dark circles and redness. 

Zooming into consumer preferences
Revieve creates AI-based platforms that allow consumers to input their skin qualities and other biometric information, for personalized skin care product recommendations. The company highlights that its gathered insights into skin types provide brands with a more nuanced understanding of consumers, with variations across different territories.

“The experiential journey mapped by Revieve’s data now encompasses demographics, skin concerns, gender, channels, age and location, goals and personal preferences, culminating in product recommendations. The analysis also compares selfie-takers and non-selfie users, uncovering distinct buying behavior trends and drop-off points,” explains the company.

“Furthermore, Revieve’ data analysis transcends age barriers. The breakdown of completion rates and add-to-cart conversions across age segments provides retailers with a holistic view of customer behavior.”

Revieve specializes in bespoke skin care advisory platforms for beauty brands (Image credit: Revieve).AI-based future of personalized shopping
Through a partnership with Revieve, brands and retailers unlock the capability to unveil precise product recommendations, highlight top categories and decipher purchases based on various demographics such as age, lifestyle and gender.

Revieve’s industry partnerships include a tie-up with JCPenney to introduce an AI Skincare Advisor and a hyper-real AR makeup try-on technology to personalize the customer shopping experience. 

The company discloses that its partners saw a 13% increase in user engagement among those who went through the AI-powered Skincare Advisor experience in comparison to the previous quarter, indicating a growing adoption of the digital AI-powered personalized beauty solutions.

Data extracted from Revieve’s US sample reveals that 40% of its Skincare Advisor users belong to the Gen Z category, encompassing those under the age of 30. 

Earlier this year, Revieve formed a strategic alliance with Google Cloud to accelerate its omnichannel digital transformation toward personalized solutions and strengthen relationship-driven commerce. 

The company has also released a complete metaverse playbook for beauty brands to take full advantage of virtual spaces, outlining the future of the metaverse and giving advice on how personal care companies might better navigate it.

Edited by Benjamin Ferrer