Revieve partners with Google Cloud enabling the industry to “reinvent” digital beauty services

17 Jan 2023 --- Revieve has formed a strategic alliance with Google Cloud that will facilitate the beauty industry to accelerate its omnichannel digital transformation toward personalized solutions and strengthen relationship-driven commerce. Players at the intersection of beauty, wellness and technology can leverage the services to enhance the customer experience.

“We are building a one-stop shop for the beauty industry to bring personalized brand beauty experiences to market by delivering comprehensive solutions that take care of all the aspects of the consumer-facing journey and address the intricate needs of the technology stack and architecture,” Irina Mazur, chief product officer tells PersonalCareInsights.

“Revieve and Google Cloud partnership allows customers to have truly seamless, comprehensive, end-to-end experiences for the consumer journey or for the organization’s needs across business operations of how the solutions integrate into other systems or how the data flows.”

The company states that the time for the beauty industry to reinvent itself has never been so critical.

“Everything we do centers around delivering a smooth, personalized beauty shopping experience allowing our customers to build trusted lasting digital relationships with their shoppers as we connect them with products tailored to their unique personal needs,” comments Sampo Parkkinen, CEO and co-founder at Revieve.

“We are delighted to partner with the Google Cloud team to bring the next-generation beauty experience to the industry. This will streamline the consumer and customer experiences and open up tremendous opportunities for retailers and brands to monetize the digital shelf.”Revieve aims to bring the next-generation of beauty experience to the industry.

Influencing the beauty industry
Mazur reveals that Revieve and Google Cloud have clients wanting to streamline how they “execute their business decisions with seamless operations and integrations that cross a variety of their business functions and make their beauty and wellness experiences lasting, comprehensive and continuous.”

“Through this partnership, we are accelerating and simplifying the adoption of personalized brand experience solutions. This partnership takes the best of Google Cloud’s broader tech stack and uses Revieve's portfolio to personalize it to the nuanced beauty and health industry needs,” she continues.

Relationship-driven commerce
Elaborating on what relationship-driven commerce means, Mazur explains it in contrast to transaction-driven commerce.“Transaction-driven commerce focuses on one interaction at a time.”

“In contrast, with relationship-driven commerce, you focus on delivering loyalty-building experiences to customers. Is it about beauty retailers and brands building relationships with their shoppers when they purchase and between purchases.”

“Relationship commerce allows for additional learning about the consumer, making every offer and suggestion deeply personal. It builds an emotional connection that is so needed and motivates the shopper to make one purchase after the other,” she says.

Mazur notes that beauty retailers aim to become shoppers’ companions while engaging and influencing decisions wherever the customer is – at home, in-store or on the go.

Optimizing data collectionRevieve partners with the Google Cloud team to bring the next-generation beauty experience.
As a result of the partnership, the new solutions can be used to collect data about their consumers.

Beauty companies or retailers can collect and evaluate actionable and real-time data about customers for further use and adoption across their business practices, says Revieve.

Furthermore, Revieve suggests that retailers and beauty brands will be able to increase conversion rates and enable and create long-lasting experiences with consumers, thus increasing consumer loyalty.

Brands may also be able to drive the average order value and revenue by providing expert advice and tailored product recommendations based on the users’ characteristics, preferences and skin – all the while offering digital try-on.

Revieve’s artificial intelligence (AI) and augmented reality solutions seek to personalize each aspect of the consumer journey related to digital makeup, skincare and other beauty experiences.

Virtual in the spotlight
The metaverse is looming over the beauty sector, with companies like L’Oréal leaping into the digital world. The company recently issued its first venture capital investment in the metaverse and Web3 space, signaling the industry’s readiness to adapt to an evolving digital landscape.

In previous news, Revieve collaborated with Magnet Beauty to develop a live, personalized service with licensed and brand-certified beauty advisors in cosmetics, skincare and hair care.

Technology is being used for increased personalization, especially in helping disabled persons. The Estée Lauder Companies UK & Ireland rolled out a first-of-its-kind, AI-powered mobile app – Voice-Enabled Makeup Assistant – to help visually impaired users apply makeup confidently.

In an attempt to create a digital retail space, Laura Mercier and Orveon partnered with experiential e-commerce platform Obsess to create a virtual store called “The World of Laura Mercier,” displaying three interactive Parisian-styled virtual rooms enabling an HD, 3D and 360-degree experience.

By Venya Patel

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