Nuritas links up with Healthgevity to tackle aging with AI-based peptide solution

17 Jan 2023 --- With muscle aging dubbed as the “next frontier” in nutrition solutions supporting healthy aging, Nuritas – specializing in artificial intelligence (AI)-based peptide discovery – has partnered with Healthgevity to launch a new supplement targeting this area. The “precision peptide” product, branded Longevity, is powered by Nuritas’ exclusive patented peptide ingredient PeptiStrong.

PeptiStrong made its commercial debut last year in Glaxon’s sports nutrition product, branded Anomaly. Nuritas highlights that its applicability extends beyond the active lifestyle category – into beauty and pet health products.

“By using AI machine learning to identify unique ingredients that enhance human performance, they are able to stay ahead of the game and offer products that truly stand out in the market,” Michael Antonelli, Founder and CEO of Healthgevity.

“PeptiStrong is a perfect example of this, with its unique molecular signaling that has proven effects.”

Unlocking fava beans
PeptiStrong was first discovered by Nuritas’ unique AI platform and is unlocked from fava beans.

The GRAS-affirmed, plant-based peptides are applicable toward muscle recovery solutions, “a revolution in a sea of animal-based ingredients,” details the manufacturer.The GRAS-affirmed, plant-based peptides are applicable toward muscle recovery solutions, “a revolution in a sea of animal-based ingredients,” details the manufacturer.

PeptiStrong is tackling the negative effects of aging by helping minimize muscle loss, support muscle synthesis and decrease exercise-induced inflammation with cell-signaling power that helps the body function at its best.

“The creation and utilization of PeptiStrong will continue to unlock a wide range of health benefits to a diverse range of consumers looking for a simple, effective way of boosting their muscle health,” states Nuritas.

“Anyone from athletes, to women experiencing menopause or anyone feeling the negative effects of aging, can benefit from the muscle recovery advantage that PeptiStrong offers so that they can live stronger, healthier lives.”

Dr. Nora Khaldi, CEO and founder of Nuritas, also comments on the launch: “When it comes to positive aging, today’s consumers are very mindful of their nutritional choices and of their lifestyles – they are looking for solutions that bring additional benefits.”

“PeptiStrong goes beyond nutrition, it signals our muscle cells and our body to work at its best, for longer. Muscle health is key for consumers’ anti-aging approaches, as it is at the forefront of our metabolism, our strength and our mobility as we age.”

Peptide-powered innovation
Peptides continue to exhibit strong commercial viability as research expands their functionalities and applicability. While commonly used in topical skincare formulations, they have been growing in popularity in edible supplement formats, like functional gummies.

There is evidently surging interest in the vegan collagen space. However, there are also notable sustainability gains for animal-based collagen, as collagen peptides can be produced from nutrient-rich animal byproducts – like bone fractions and tissues – that would be otherwise discarded or converted into lower-value materials.

Collagen peptides produced through natural fermentation – such as fermented eggshell – have been found to present greater bioavailability. An example of this is Ancient Nutrition’s collagen peptides, which are sustainably produced using fermented eggshell membranes sourced from chickens raised in the US and grass-fed, pasture-raised cows.

Among other latest developments, Gelita has developed bioactive collagen peptides that have been found to assist women in achieving healthier lifestyles, starting at a younger age and continuing well into menopause, which significantly alters their body’s metabolic processes.

Previously, Gelita’s Verisol collagen peptides received a Foods with Function Claim for skin elasticity in Japan. F&B manufacturers who use bioactive collagen peptides can now claim that their product contains Verisol on their packaging. Gelita also noted that bioactive peptides promote the formation of collagen.

By Benjamin Ferrer

This feature is provided by Personal Care Insights’s sister website, Nutrition Insight.

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