JLo Beauty embraces trending full-body skincare routines with firming body cream launch
26 Jul 2022 --- JLo Beauty, a line of science-rooted skincare founded by entertainer Jennifer Lopez, is announcing its category expansion with the launch of body care products branded JLo Body.
The Firm + Flaunt Targeted Booty Balm is touted to firm the skin’s appearance, help improve skin elasticity and fade the appearance of stretch marks in areas like the buttocks, hips and thighs.
“Consumers give all this care and attention to the skin on their face, but sometimes neglect the body. It was important for me to create a skincare routine for the body to address its specific and tailored needs,” Lopez says.
To target the demand for skincare products for the whole body, JLo Beauty developed the Firm + Flaunt Targeted Booty Balm formulated with a blend of active ingredients including guarana seed extract and pink pepperslim.
She explains that JLo Beauty “went through over 100 rounds of product development” to produce these formulas.
Lopez believes that beauty has no expiration date and that agelessness is a mindset.Ageless beauty
A study reveals 71% of participants demonstrated a measured increase in skin smoothness after four weeks of use and 74% of participants demonstrated a measured improvement in skin elasticity after eight weeks.
Lopez explains that “ageless isn’t just a mindset – you can feel youthful at any age and feel great, not just great for 50.” JLo Beauty prioritizes confidence claims and according to theclinical study, 76% of users experienced restored confidence after eight weeks of use.
“Beauty has no expiration date,” she says.
Cold showers
Nivea, a personal care brand specializing in face and body care, also elaborates on the importance of having a full body skincare routine.
The company says that “having a structured body skincare routine that keeps your skin healthy, feeling refreshed and nourished goes far beyond just showering regularly to clean up.”
A good routine should begin in the shower though, and the brand explains that water that is too hot can be damaging to your skin, even though it aids relaxation. “Showering in colder water provides more benefits to your skin,” Nivea says.
Firm + Flaunt Targeted Booty Balm is formulated with active ingredients like guarana seed extract and pink pepperslim.
These advantages include the tightening of pores, which makes skin feel firmer and less prone to let dirt in, enhanced reactivity to injuries, and the preservation of natural oils without causing the skin to dry out.
Full body routine with exfoliation
Exfoliating not only removes dead skin cells, but it also stimulates blood circulation and prepares your skin to better absorb the advantages of body care products. Nivea elucidates that the upper chest and neck areas are more sensitive and can be exfoliated as part of the face care routine as facial scrub is less coarse than body scrub.
Next, hair removal is an important part of many people’s body skincare routines. The application of shaving cream, foam, or gel to the portions of the body that are going to be shaven after exfoliation, is important according to Nivea.
The company suggests shaving in the appropriate direction for the type of shave required and the respective body parts. Going against the grain might result in a closer shave, but shaving in more sensitive places, this can cause discomfort, ingrown hairs and razor burn.
Finally, Nivea stresses that skin is exposed daily to elements that can cause it to dry out, crack and become damaged. This, according to the company, is why moisturizing is exceptionally important to keep the skin’s defense in check.
Both shaving and exfoliating can cause the skin to dry out so it is particularly important to moisturize after either of these activities.
By Mieke Meintjes
