Le Mieux Skincare launches spray serum infused with oxygenated particles for glass skin effect

29 Sep 2022 --- Le Mieux Skincare has launched Ionized Oxygen Infuser (IOI) an easy-to-use, professional-grade tool that oxygenates and power-sprays an “age-defying” serum deep into the skin cells for an instant volume and a “glass skin” glow.

The tool is part of a skincare system dubbed the OMG Let’s Glow Trio which includes the brand’s best-selling Oh My Glow Activator and Oh My Glow Serum, to create a dewy look and remove the appearance of fine lines.

Oh My Glow Activator has been formulated with skin-strengthening kombucha, cell-energizing manganese and skin brightening tranexamic acid.

The Oh My Glow Serum features the Hya10+ Complex with ten different forms of hyaluronic acid, synergizes with skin-firming peptides and niacinamide to volumize skin and tranexamic acid for brightening the skin. The serum also uses genuine diamond powder to diffuse luminosity.

The IOI is a professional-grade tool that oxygenates and power-sprays serum deep into skin cells for instant volume.Importance of oxygen
The infusion of oxygenated micronized particles creates “noticeably bouncier and healthier-looking results” which is described by skincare enthusiasts as “glass skin on tap.”

“Our skin’s oxygen level matters, especially when it comes to aging,” says Janel Luu, founder and master skincare formulator at Le Mieux.

“Skin comprises collagen, elastin, NMF [natural moisturizing factor] and other components that allow it to stay taut, flexible and strong. However, if the skin is starving for oxygen, the collagen and elastin suffer, too, showing up in fine lines, wrinkles and other signs of visible aging. By using the IOI, every drop of serum can make a more visible difference.”

The micronized particles create a cooling, de-stressing misting system for the face and entire body.

Market trends
Recently, Sanitas Skincare launched Collagen + Elastin Recovery Serum made to be used on the face, neck and chest. It is a gentle exfoliator that minimizes pores and brightens dark spots, situating itself as a relevant product in the “glass skin” trend that focuses on glowing skin.

According to Innova Market Insights, moisturizing and hydrating claims in personal care launches are increasing globally, featuring a 15% year-over-year growth when comparing 2019 and 2020 launches.

“Your face has 19,500,000 cells per square inch of skin, so to transform or plump your skin, you need to create a moisture blanket across your face. Applying serum by fingertip alone can’t do this. Still, an oxygenated blast of serum from the IOI can fully penetrate and saturate the skin, resulting in a fresher, glowing and dewy look,” concludes Luu.

Edited by Radhika Sikaria