Miles breaks into the personal care industry with deodorant launch for teens

18 Jan 2023 --- Miles, a new personal care brand designed specifically for teens, is entering the market with its first collection of deodorants. The brand is paving a path in the self-care market that supports teens on their journey of smelling good.

“I founded Miles to fill a space that others deemed too stinky to tackle: deodorant for teens,” says Carly Broderick, founder of Miles Consumer Products.

“I took inspiration from the most important people in my life – my family. I wanted to create products I would feel proud to buy for my children, with simple scents and ingredients that inspire them to live authentically.”

Miles deodorant is available in three scents – Clean, Fresh and Rugged. Each product includes naturally sourced and naturally derived ingredients with no artificial coloring. The brand aims to fill a void in the teen hygiene space by creating products using safe, clean ingredients that parents can trust and scents that empower teens to express their individuality.

Miles products are currently available in the US on Amazon starting at US$17.99 for a two-pack.Created by a parent for teenagers
The brand shares that it aims to cater to all teens, including athletes, musicians, actors, gamers or entrepreneurs through an inclusive, modern brand focused on individuality rather than enforcing gender roles and expectations.

“Whether teens are nervous about their first dance, preparing for exams or want to smell better, Miles is there to ease the stress of being a teen. Parents can have peace of mind (and nose) knowing Miles is made with naturally sourced and naturally derived ingredients to keep teens smelling great,” the brand shares.

Broderick explains: “Teens now have so many outlets to express their creativity, and I’ve been so inspired by the amazing ways they share experiences with each other.”

“I kept thinking that there should be personal care products specifically for teens. With Miles, I wanted to create a brand that supports teens on their individual journey through life.”

Clean beauty and ingredients
NPD with clean and natural ingredients have been on the rise with plant-therapeutic wellness brand Prima acquiring Prospect Farms to create a “cutting-edge” wellness platform dubbed Uplifter Brands. The platform houses clean and conscious brands across personal care, supplements, spa and hospitality, private label and pet wellness.

A privately held Public Benefit Corporation, Uplifter Brands is a collective of brands and businesses for ingredients and products that are responsibly sourced and manufactured.

PersonalCareInsights recently delved into clean beauty, speaking to Givaudan and Lignopure. The representatives discussed what defines clean beauty, how it became trendy and whether it will remain popular. The two also reflect on how the COVID-19 pandemic triggered the clean beauty trend.

“I am sure that consumers will go on informing themselves and, with this, keeping the clean beauty movement alive this coming 2023,” highlighted Gabriela Meza Armenta, marketing and business development manager at Lignopure.

Edited by Radhika Sikaria