Montagne Jeunesse calls for “beauty regime overhaul” this fall with hydrating CBD face mask drop
23 Sep 2022 --- Montagne Jeunesse is highlighting the impacts of weather transitions on the skin and how these can be mitigated with its CBD Infused 7th Heaven 24-Hour Hydration Mask and 7th Heaven Sensitive 24-Hour Hydration Mask launch. As we enter autumn, the skin continues to battle against changing seasons, from intense heat and humidity to the harsh cold and dry air.
“You need more than simple hydration and nourishment when it comes to anti-pollution skincare,” Celine Delasalle, marketing holistic lead at Montagne Jeunesse, tells PersonalCareInsights.
“Pollution damages the protective hydrolipidic film that covers the skin’s surface and defends against harmful bacteria from sweat, sebum and water. Seeking out products with shielding ingredients or efficient antioxidants like cranberries, pomegranates and raspberries, all found in our 7th Heaven Passion Peel Off will help fight the free radicals that cause damage to the skin.”
The CBD Infused 24-Hour Hydration Mask is biodegradable and features vitamin E, CBD oil and sweet almond oil, designed to reduce breakouts and revitalize tired, stressed skin. The sensitive hydration mask is also biodegradable, fragrance-free and vegan.
Market unmasked
Delasalle shares that the global face mask market is slated to expand 2.5 times and reach a valuation of around US$10 billion by 2031, with demand for clay masks remaining high..png)
Celine Delasalle, marketing holistic lead at Montagne Jeunesse.
“We spend a lot of time getting under the skin of consumer trends driving value in the market. Thanks to a close relationship with our existing customers, packed with regular interactions, we can stay ahead of category trends and drive sustainable growth,” she continues.
Moreover, Delasalle notes that increasing pollution and busy lifestyles fuel the global popularity of a wide range of skincare products, which also benefits the sale of sheet and peel-off face masks.
“Rising demands for organic and natural skincare products that claim to provide benefits, such as moisturizing, antiaging and blemish treatment, continue to provide a favorable environment for future growth.”
Raincoat-like skin
Montagne Jeunesse notes that colder weather means cantankerous, irritable skin – as autumn gives a “slight shock” to the skin’s biome. However, one can get ahead by making “clever seasonal swaps.”
“It’s about listening to your skin and finding a solution that works for you. When healthy, the skin is an efficient filter of what’s good versus what’s bad, but when compromised, it cannot retain moisture and keep out dirt and other impurities,” says Delasalle.
“Layering your skin care products is an effective way to protect your skin. Think of it as your skin’s breathable raincoat; it lets your skin breathe but protects it against the elements.”
Humidity levels fluctuate in parallel to temperatures. Meanwhile, skin is exposed to pollen, allergenic substances and microbes that vary with time. These factors cause the skin to change, especially if it is sensitive.
“A well-formulated skincare mask is a shortcut to an excellent facial right from the comfort of your home – and it doesn’t have to break the bank.”
Weather fluctuations disrupt skin hydration
Montagne Jeunesse stresses that the shift from summer to autumn will cause the temperature and humidity to drop quickly, causing the skin to “work harder to maintain hydration.” 
Delasalle shares that the global face mask market is slated to expand 2.5 times and reach a valuation of around US$10 billion by 2031.
“Our skin doesn’t get the chance to recover from the summer assault of pigmentation, dehydration and inflammation. We’re very sensitive to external stressors, so it’s not uncommon to face breakouts, redness, or dryness during these next few months,” outlines the company.
Moreover, cold weather causes inflammation of the skin’s outer layer, which can crack and inflame due to loss of hydration. The chilly weather also causes changes in behavior as people may take hot showers and use central heating – exacerbating the skin dryness.
Acne and eczema are also prone to seasonal changes.
Seasonal update
The company suggests that as summer clothes are swapped for autumnal layers, skincare also requires a seasonal update.
When factoring in the seasons for skincare, it is appropriate to identify the main meteorological phenomena that will challenge the skin. These include, for instance, temperature, sunlight/UV rays, wind, humidity and interactions with the external environment.
The company recommends wearing SPF regardless of the weather. The face is the least covered part of the body, has fewer skin cells than the body, has thinner skin and is more sensitive – thus requiring additional protection. 
Delasalle compares the skin as a breathable raincoat – allowing the skin to breathe and protects against elements.
Montagne Jeunesse suggests its Earth Kiss Super Naturals Kombucha & Tumeric detoxifying clay mask for dry heat and winter colds.
“Masks are no longer considered an indulgence”
Delasalle says that various masks are on the market, all of which are suited to different skin types and targeted for specific needs.
“Acting as a second layer on the skin, innovation in the beauty sphere has resulted in hi-tech formulations packed with complexion-boosting goodness. That’s where we come in, with science-backed and plant-powered products that will rejuvenate, regenerate and revitalize our skin,” she states.
People seek out buzz ingredients like hyaluronic acid and vitamin C, observes Delasalle. The company seeks out naturally derived sources for these skincare “saviors.”
“Masks are no longer considered an indulgence and are regularly called upon when one’s complexion is dull, dry or lackluster to bring a concentrated cocktail of supercharged ingredients imparted through an effective delivery method,” she adds.
By Venya Patel
