OPI Partners with Xbox to unveil gaming-inspired Spring 2022 Collection
06 Jan 2022 --- OPI is teaming up with Xbox to launch a vibrant collection of 12 hues, available in four different formulas with colors ranging from fresh blues and greens to shimmering shades.
According to the nail lacquer specialists, this palette brings gaming to the virtual worlds and allows gamers to unlock a plethora of different nail looks and play with nail art and new trends.
Pixelated pinks (Pixel Dust, Racing for Pinks) are joined by energetic hues of bright orange, coral, and vibrant red (Suzi is My Avatar, Trading Paint, Heart and Con-soul).
Get ahead of the game
There are also other shades that blend natural beige and greens (Quest for Quartz, The Pass is Always Greener, Sage Simulation). At the same time, ethereal lavender and purple tones (You Had Me at Halo, Can’t CTRL Me, Achievement Unlocked, N00berry) are also part of the new portfolio.
Starting February 1, consumers can unlock stunning, shade-matched Xbox in-game content for Halo Infinite and Forza Horizon 5 with every qualifying purchase of the Xbox OPI polish at select retailers.
“In these worlds, anything is possible, and the collection’s colors reflect infinite possibilities to create."Fans will have the chance to win custom Xbox Wireless Controllers in top trending hues - Achievement Unlocked, Racing for Pinks and Can’t CTRL Me - to pair with their nail art inspired by fan-favorite games on Xbox Game Pass.
OPI and Xbox will also team up with notable creators from the gaming industry to bring the collaboration to life.
“Over the past 40 years, we’ve traveled the globe; now we’re excited to visit virtual worlds with Xbox,” says OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann.
“In these worlds, anything is possible, and the collection’s colors reflect infinite possibilities to create. Whether you play video games as a creative hobby or as a way to relax and connect with friends, nailcare offers these same benefits. From new shade technology to nail art and more, consumers can expect lots of exciting surprises to come with this partnership,” she adds.
“We hope this collection inspires fans across the globe to embrace their creativity and imagination through nail art and color,” says Xbox global partnerships director Marcos Waltenberg.
“This spring, expect to see lots of sparkles, along with colors that are simultaneously bright and calming,” adds OPI global director of color collections Jill Bartoshevich.
Escape into a world of color
The 12 OPI x Xbox shades will be available in GelColor, Infinite Shine, Nail Lacquer and Powder Perfection* (select shades only) formulas, including:
- Quest for Quartz
- Pixel Dust
- Racing for Pinks
- Suzi is My Avatar
- Trading Paint
- Heart and Con-soul
- The Pass is Always Greener
- Sage Simulation
- You Had Me at Halo
- Can’t CTRL Me
- Achievement Unlocked
- N00berry
GelColor provides a salon-perfect finish with up to three-week wear, while Infinite Shine offers a high-shine finish and traditional lacquer application, stresses OPI.
Nail Lacquer features a highly-pigmented, rich formula for even application without streaking. Powder Perfection, a dipping powder system delivering a quick, no-light curing application, offers more than two weeks of wear.
Edited by Gaynor Selby
