18 Oct 2022 --- According to a nation-wide online poll by Product of the Year UK, key oral care concerns among British citizens are decay prevention (55%), trumping breath freshness (22%), sensitivity (22%) and whitening (1%) when buying a toothpaste product.Conducted in October 2022, the poll was part of a series aiming to better understand the state of oral care in the UK.“Oral care continues to be a big area of innovation,” says Helga Slater, MD, Product of the Year. “Technological advancements and scientific discoveries have led to all manner of new products that solve our oral care issues. We anticipate a big presence from this category in the upcoming awards.”
