Weekly Roundup: Emma Watson face of Prada fragrance, Azelis acquires 100% of Daalt’s shares

19 Aug 2022 --- This week in personal care news, actress and UN ambassador Emma Watson was introduced as the face of Prada’s women’s fragrance. Azelis acquired Daalt, expanding its rubber and plastics additives presence in Turkey. Meanwhile, Perfect Corp. introduced an intuitive web widget for its virtual try-on makeup online service to deliver solutions to consumers quickly.

Business news
UN Women Goodwill ambassador and actress Emma Watson will front Prada’s new women’s fragrance, which will be available worldwide on August 22. Watson makes her directorial debut for the fragrance’s film short and is photographed by Harley Weir for the print campaign in her first collaboration with the brand. Prada pegs Watson as the embodiment of their fragrance as she “rewrites the codes of femininity.”

Barefoot Scientist’s range of products.Specialty chemicals provider Azelis signed an agreement to purchase all of the shares of Daalt Kauçuk San (Daalt), a distributor of specialized chemicals operating in the rubber and plastics additives (R&PA) sector in Turkey. The purchase of Daalt expands Azelis’ R&PA presence in Turkey. The broad range of products Daalt strategically complements the Group’s lateral value chain for industrial chemicals, boosting the options and technical know-how Azelis can provide its customers. Daalt, with 14 employees, provides products and expertise to over 400 customers. The company’s CEO, Sadik Daalt, will remain in charge of the company to ensure a smooth transition into Azelis. After customary closing conditions are met, the transaction is expected to close at the end of the third quarter.

Brenntag, a market leader in the distribution of chemicals and ingredients, has been appointed as the sole distributor of Nouryon’s specialty polymers in the US and Canada. Brenntag can provide a portfolio that includes the patented LumaTreat smart-tagged polymers, Aquatreat, Versaflex and Versa polymers that provide scale control and dispersancy as the sole distributor of Nouryon’s unique LumaTreat polymers. These polymers prevent the formation of scale-producing calcium phosphate, calcium carbonate and other deposits.

Augmented reality (AR) and artificial intelligence (AI) solutions provider Perfect Corp. introduced its Makeup Virtual Try-On Online Service. This end-to-end solution will enable independent beauty brands to grow their brands. The Online Service solution includes the Virtual Try-On Web Widget, which aids in more straightforward AR Virtual Try-On solutions. According to Perfect Corp., the try-on process will be quick and simple for brands and shops, eliminating entry hurdles and making the technology accessible to everyone. Additionally, small companies will be able to make use of the power of AI and AR virtual try-on technology and start providing the immersive shopping experiences that customers in the digital-first world have grown to anticipate, thanks to the deployment of Online Service.

The Senté HSA Pigment & Tone Corrector Texture is suitable for improving skin pigmentation in all skin types.Japonesque has purchased the Barefoot Scientist brand in collaboration with Topspin Consumer Partners. The purchase underlines Japonesque’s ongoing investment in the quickly expanding luxury at-home beauty care market. Barefoot Scientist, founded in January 2019, has emerged as an innovative force in premium foot care by combining science-backed formulations with lifestyle-friendly product design. This company makes it simple to treat feet in the same specialized way we treat the face, hair and body. In addition to boosting online sales, the company provides a wide range of foot care tools and treatments that have expanded distribution across national retailers.

Launches and releases
Senté released its Cysteamine HSA Pigment & Tone Corrector, which improves skin pigmentation and is suitable for all skin types. Senté patented Heparan Sulfate Analog (HSA) to control inflammation, which fuels hyperpigmentation. The product also features Cysteamine HCl for even complexion improvement and is suitable for all skin tones. The hydroquinone-free formula is suitable for all skin types, including dry or sensitive skin. Senté Cysteamine HSA Pigment & Tone Corrector showed a 71% reduction in dark spots in a randomized, double-blind clinical trial of 35 patients with moderate to severe hyperpigmentation. Additionally, 94% of subjects showed improvement in hyperpigmentation at 16 weeks.

Nurraysa’s Magic Lipstick features natural ingredients that nourish lips and gives them a classic shine.Malaysian cosmetic brand Nurraysa Global unveiled its “magical” lipstick made organically from marula oil. Nurraysa’s Magic Lipstick is touted as one of the most popular products in Malaysia. It is an entirely organic product made from natural ingredients designed to give the lips a classic shine while nourishing them with all the necessary ingredients. The product is called Our Hotset, designed with the customers’ desired appearance.

Biopharmaceutical company Almirall released its microtubule inhibitor ointment, Klisyri (tirbanibulin), a topical field treatment for actinic keratosis of the face and scalp. The product also received a strong recommendation designation in the American Academy of Dermatology’s (AAD) Focused Update to the Guidelines of Care for the Management of Actinic Keratoses. According to the newly updated AAD AK treatment guidelines, this recommendation comes with a high certainty of the evidence. The AAD guidelines are essential in advancing dermatology care and providing clinicians with unbiased and objective guidance in selecting appropriate agents based on the best available clinical evidence.

Certification
Perfect Corp. received compliance certification regarding its Beauty SaaS Brand Console for AI skin analysis. The AI skin tool was compliant with the US federal law governing the security and privacy of protected health information. Personal health information (PHI) is protected by the Health Insurance Portability and Accountability Act of 1996 (HIPAA), a federal law. HIPAA compliance shows that Perfect Corp. provides industry-standard security measures surrounding personally identifiable health and health-related data obtained from their specialized AI Skin Analyzer solution. This includes information about the diagnosis, clinical treatment and lab results. Due to the accreditation, brands employing Perfect Corp.’s AI Skin solution are protected from PHI loss (private healthcare information loss).

By Nicole Kerr