Weekly Roundup: Kao and Kosé in recycling boost, TPG Growth invests US$96M in Beauty For All Industries
25 Feb 2022 --- This week in personal care news, TPG Growth is investing US$96 million in Beauty For All Industries, the parent company of Ipsy and BoxyCharm. LVMH Japan and SoftBank have signed a strategic partnership to improve customer experience and services for luxury brands through technology. Meanwhile, personal care provider Kao is partnering with Kosé to implement horizontal recycling of cosmetic plastic bottles.
In brief: Business news
Beauty for All Industries (BFA) unveiled a US$96 million growth investment led by asset firm TPG Growth. BFA will use the new capital to improve its technology platform further, increase its retail store presence and expand into new international markets, allowing it to provide its beauty platform to consumers all over the world. BFA’s patented technology, based on machine learning, uses more than 200 million product evaluations and data from millions of beauty enthusiasts to generate personalization algorithms that inform customers’ personalized monthly bag and box combinations. Consumer input and preferences inform new product releases and market potential for both in-house and third-party companies.
Fulfillene is a water-based peptide complex that helps naturally stimulate collagen production.
LVMH Japan and SoftBank signed a strategic agreement to use technology to improve customer experience and services for luxury brands. Using a variety of SoftBank solutions and know-how, this cooperation leverages the expertise of both companies to develop and expedite new customer experiences in shops and online. The partnership will lead to the setting up cashless payments, creating app-based communication with customers and utilizing 5G technologies to enhance virtual experiences. The two companies will implement this digital transformation by combining LVMH’s tradition and quality with SoftBank’s technology and digitalization expertise. Both will respond to further changes in the business environment in the future.
Kao and Kosé collaborated to work in the cosmetics industry’s sustainability sector to create a more sustainable society. A project team from both companies is currently carrying out deliberations. Kao and Kosé have agreed to begin collaboration between Kao’s Horizontal Recycling of Cosmetic Plastic Bottles and Kosé’s cooperative venture, Recycling Cosmetics into Paints Initiative, as a first step. In the future, Kao will collaborate with Kosé to achieve horizontal bottle-to-bottle recycling, in which used cosmetic plastic bottles are collected and converted into new cosmetic bottles. Furthermore, by combining the knowledge of both organizations, Kao and Kosé will hasten the establishment of a collaborative program.
In brief: Launches and releases
Fulfillene, a new moisturizer for women’s intimate skin, is now available. Its one-of-a-kind peptide combination helps in the natural stimulation of collagen formation. Rachael Cabreira, a pioneer in the fem-tech business, created this woman-owned brand, after noticing gender disparity within industry. The moisturizer has a patent-pending formulation with a peptide combination that has been rigorously and clinically evaluated. The water-based serum has nourishing ingredients that soothe, offer glide, and can help create collagen to help restore skin’s health.
Biotechnology company Glo Pharma developed Ourself, which bridges the gap between traditional skincare and clinical procedures. Additionally, the Ourself brand is backed by US$30 million in funding from Glo Pharma. The Ourself Subtopical skincare system uses biotechnology to aid skin conditions and give an at-home alternative to minimally invasive cosmetic procedures, delivering needle and laser precision through topically applied solutions. Ourself has developed bio-engineered Intides that target specific skin regions and address skincare disorders at their root, thereby reactivating the body’s natural response and “visibly” returning skin to its youthful state.
The Ourself Subtopical skincare system uses biotechnology to aid skin conditions and give an at-home alternative to minimally invasive cosmetic procedures.
InventHelp inventor has developed a device that allows applying lotions to hard-to-reach areas on the body. The patent-pending technology may improve the way lotions and sunscreens are applied to the back and other parts of the body. It reduces the need to struggle or ask for help for these applications. It also ensures that the lotion is administered evenly.
Beso Wellness is introducing a Hemp Seed oil massage called the Hemp Beso Therapeutic Whip, the seventh in a line of functional topical medicines created with cannabis ingredients. The product has anti-inflammatory substances that have been chosen to alleviate pain. The Hemp Beso Therapeutic Whip is infused with hemp seed oil, anti-inflammatory and nutritional substances such as turmeric, tea tree, mustard and black seed oils. Additionally, it contains African shea butter, vitamin E, frankincense and myrrh (emollients). Megan Blackwell, a celebrity massage therapist whose pro-athlete clients from the NBA, NFL and UFC come to her for natural pain relief, designed the hemp-only Beso Therapeutic Whip.
By Nicole Kerr
