Weekly Roundup: L’Oréal partners into metaverse, Clarins leverages blockchain for transparency

18 Nov 2022 --- This week in personal care news, L’Oréal announced a multi-brand partnership with Ready Player Me, a metaverse cross-game avatar platform and Clarins established T.R.U.S.T., a platform based on blockchain technology, promoting traceability of substances used in product formula and the production process. Also, Symrise received the DQS Sustainability Heroes Award for the protection of biodiversity around the world.

Business news
L’Oréal partnered with Ready Player Me, a metaverse cross-game avatar platform. Maybelline New York and L’Oréal Professionnel, two of the group’s brands, released unique hair and makeup looks for avatar creation on Ready Player Me. This collaboration highlights L’Oréal’s efforts to better connect with customers through new goods and services by exploring the metaverse.

Sparti Scents provides a concentrated scent in a glide-on form that is alcohol-free, skin-safe, biodegradable and “accessibly” priced.

With the Bukchon Seomo Wind Power wind farm in Bukchon-ri, South Korea, Amorepacific inked the first Virtual Power Purchase Agreement in Korea. As a result, Amorepacific will be able to convert its buildings and commercial locations to renewable energy and obtain 3 MW of renewable energy annually from wind power, for roughly 17 years, until 2040.

In order to establish a scholarship for BIPOC students, Firmenich partnered with the Fashion Institute of Technology (FIT), New York, US becoming the first fragrance company to do so. The FIT Firmenich Foundation Diversity Scholarship strives to foster equal representation in the college’s undergraduate Cosmetics and Fragrance Marketing curriculum and also includes an internship and professional mentorship.

Coty published its Sustainability Report for the 2022 fiscal year. The report details the advancements made from July 2021 to June 2022 on Coty’s corporate sustainability strategy, Beauty That Lasts. As a major factor in lowering the company’s carbon footprint, the report includes new near-term reduction targets for greenhouse gas emissions and new packaging goals.

Launches and releases
In conjunction with B&R K.K. and Kyoto Seisakusho, Kao Corporation has created a decorative processing technology, on track for launch in 2023, that allows products to be personalized in accordance with consumer needs, leveraging dynamic cell production technology that enables high-mix low-volume manufacture.

Precime released its Ultra soothing Aromatherapy Organic Lavender Multi Balm. It is described as nourishing, and soothing and can renew dry skin. The emollient contains organic jojoba oil, sunflower oil, beeswax and lavender oil. The blend of essential oils brings skincare and aromatherapy together. The product is also suitable for healing dry lips and can be used by all skin types.

In order to reveal complete traceability of the substances that are used in product formulae as well as the production process, Clarins established T.R.U.S.T., a platform based on blockchain technology. When a piece of information is placed into the system, the blockchain technology creates a database that records safe transactions between various users (suppliers or producers), and once a piece of information is there, it validates its authenticity without enabling anything to be changed.

Scentinvent Technologies’ patented fragrance line, Sparti Scents, will be scaled up thanks to a cooperation and license agreement announced by Scent Beauty and Sparti Scents. This technique provides a concentrated scent in a glide-on form that is alcohol-free, skin-safe, biodegradable and “accessibly” priced.L’Oréal partnered with Ready Player Me, a metaverse cross-game avatar platform.

Regulation and politics
Stakeholders in the fragrance industry from all over the world gathered for three days of discussion and debate at the fourth Global Fragrance Summit. The Scent of Change Summit focused on innovation, biodiversity and sustainability, as well as what the industry can do to consistently meet the expectations of consumers in terms of health, cleanliness and well-being.

In order to give businesses more time to adapt to UK standards, the government has announced the publication of the draft “Product Safety and Metrology Regulations 2022.” Companies are reminded that cosmetic items are exempt from CE marking requirements, however these additions still apply to the labeling of cosmetic aerosols, where the UKCA mark will replace the reverse epsilon.

Awards and recognition
For the third time running, Symrise was given the DQS Sustainability Heroes Award. Since 2015, the German Society for Sustainability has given out this prize in six categories. This year, Symrise was chosen from a group of 60 contenders as a consequence of the company’s initiatives for the protection of biodiversity around the world.

Droplette’s Micro-Infuser Device has been added to TIME’s Best Inventions of 2022. The annual list honors the 200 inventions that have had a significant influence on how we live. The micro infusion technology was initially created to gently apply topical medications to sensitive skin with diseases like Epidermolysis Bullosa.

By Mieke Meintjes

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