Weekly Roundup: Oral-B showcases AI-integrated toothbrush, Shiseido renews partnership with World Surf League
04 Mar 2022 --- This week in personal care news, Oral-B launched its “AI-integrated” toothbrush while Vantage Specialty Chemicals completed its acquisition of JEEN. Shiseido renewed its partnership with World Surf League (WSL). Meanwhile, Taro Pharmaceutical Industries completed its acquisition of Achmee.
NPD
P&G Ventures is reintroducing its Bodewell skincare products, specially formulated to care for psoriasis and eczema. The products are made with colloidal oatmeal and salicylic acid in addition to “essential moisturizers” and soothing botanical ingredients.
Cay Skin, a modern skincare line founded and created by supermodel and activist Winnie Harlow, has launched its first suncare collection. 
Sigma’s new products include sleek, beige packaging.The range of sunscreens is designed for everyone under the sun, expertly formulated to keep all skin tones and types protected and glowing – without any white cast – all year round.
The woman-owned, women-led haircare and color corporation Developlus Inc. has partnered with Misfits Gaming Group to promote Splat vibrant hair colors within the gaming industry. Misfits Gaming's all-female Valorant team will feature Splat hair color as well as post on their social channels and offer co-branded giveaways to their followers.
Sigma Beauty makes a splash in the complexion game with the introduction of Spectrum Color-Correcting Duos and Beaming Glow Illuminating Powder. These high-quality, complexion-perfecting cosmetics neutralize discoloration, blur imperfections, and brighten up your complexion for a flawless finish, note the company.
The Spectrum Color-Correcting Duos provide a more unique, customizable color-correcting experience. Each long-wearing duo comes with two blendable creams that can be mixed to create the perfect shade for skin tones. This allows the product to cover a spectrum of complexions and to color correct different areas of the face with unique coverage needs. Ideal for seamlessly layering under concealer, the Spectrum Color-Correcting Duos allow consumers to add more or less coverage, lighten or darken specific areas, mask dark circles, neutralize redness, and cover acne scars.
The product is enhanced with AI technology and gives users tips on how to improve their toothbrushing technique.
AI all over
In keeping with the emergent trend of AI seeping into every aspect of life, Oral-B has announced its Oral-B iO 10 toothbrush accompanied by an iOSense AI device at Mobile World Congress 2022. Oral-B’s iO 10 toothbrush includes “micro-vibration” technology to help users get rid of plaque on the gums.
The iOSense device offers real-time guidance for users to enhance their dental cleansing tooth brushing experience.
Last month, Perfect Corp CEO Alice Chang and chief strategy officer and executive vice president Louis Chen told PersonalCareInsights how precise AI tracking technology can personalize user experience and save money for businesses.
Business news
Recently, global cosmetics brand Shiseido revealed plans for a minority investment in Perfect Corp to provide consumers with more virtualized makeup experiences leveraging state-of-the-art technology.
Shiseido also announced the extension of its partnership with WSL. The brand first partnered with WSL in 2019 as its global sustainability partner. The news comes alongside Shiseido’s plans to expand its ocean-protection activities and campaigns.
Shiseido’s first activity in 2022 took the form as part of the Billabong Pro Pipeline held in Oahu, Hawaii from late January, to early February.
Vantage Specialty Chemicals has completed its acquisition of JEEN. The move will expand the company’s presence within the personal care space for naturally derived ingredients. Taro Pharmaceutical Industries has also acquired Achmee. The acquisition includes the gain of the global Proactiv brandand indicates a continued expansion into the over-the-counter dermatology world.
Carsten Däweritz is set to remain as CFO of Evolva. The CFO has withdrawn his resignation, put forth in November and will play a key role in Evolva’s executive management team.
Edited by Olivia Nelson
