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Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Mushroom-derived ingredients
Aug 2026
Innova Market Insights data shows growth in the use of mushroom ingredients in personal care launches, with a 14% CAGR from July 2021 to June 2026. Skin and hair care products featured the highest use of mushroom ingredients, while body care experienced the fastest growth in innovation. These ingredients are most commonly found in hydrating products, where they provide softening and smoothing benefits.
Natural claims for personal care
Jul 2026
Innova Market Insights data indicates growth in natural claims, with 32% CAGR from April 2021 to March 2026 in product launches. This is underpinned by consumers increasingly seeking more natural ingredients when shopping for their beauty products. Skin care and hair care had the largest share of natural launches, while body care grew the fastest.
Sun care reinvented
Jun 2026
Innova Market Insights data shows that sun care launches are gaining momentum globally, with +13% growth from April 2021 to March 2026. This also aligns with consumers using more sun care. The market is dominated by sun protection products, but there is an increase in self-tanning and bronzing products.
Botanical flower power
Apr 2026
Innova Market Insights data indicates that in the past three years, there has been a 15% increase in growth for personal care launches with botanical/herbal claims. This aligns with consumers’ interest in products with botanical ingredients. Asia led these launches, while gotu kola extract launches show potential for innovation.
