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Anti-pollution solutions innovation

Feb 2024
ABSTRACT
Anti-pollution personal care and beauty launches are thriving, with a 4% average annual compound growth from October 2018 to September 2023. Most of these launches were in Face/Body Cosmetics. Innova Market Insights data indicates that anti-pollution claims were most often used alongside... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Face Foundations/Illuminators
  2. Facial/Neck – Moisturizers
  3. Face Concealers
INGREDIENTS ANALYZED
Beauty & Personal care launches only;
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+4% (2023 vs 2018)

TOP COMPANY
Coty

TOP CATEGORY
Face/Body Cosmetics

TOP INGREDIENTS
Glycerol

REGION ANALYZED
Global (Excluding Russia)

DATE ANALYZED
2023 vs 2018

Previous Ingredient Analysis on PersonalCareInsights.com

Innova Market Insights data indicates that global launches of fine fragrances are on the rise, with a +23% year-over-year growth from April 2022 to March 2024. From April 2023 to March 2024, Fragrances for women led NPD, accounting for 54% of the launches. Linalool emerged as the leading ingredient in 57% of global fragrance launches.
Innova Market Insights data indicates oral care launches are increasing globally, featuring a +30% year-over-year growth when comparing Oct 2021 – Sept 2022 vs. Oct 2022 – Sept 2023. Toothpaste was the leading sub-category of these launches, and Long-lasting was the top positioning.
Innova Market Insights data indicates that the use of surfactants in personal care launches tracked with biodegradable ingredients is increasing globally, featuring a +5% average annual growth from 2019 to 2023. In 2023, more than half of these launches were in the Hand, Bath & Shower (52%) category. The leading bio-surfactant in these launches was Cocamidopropyl Betaine (38%).
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