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Anti-pollution solutions innovation

Feb 2024
ABSTRACT
Anti-pollution personal care and beauty launches are thriving, with a 4% average annual compound growth from October 2018 to September 2023. Most of these launches were in Face/Body Cosmetics. Innova Market Insights data indicates that anti-pollution claims were most often used alongside... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Face Foundations/Illuminators
  2. Facial/Neck – Moisturizers
  3. Face Concealers
INGREDIENTS ANALYZED
Beauty & Personal care launches only;
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+4% (2023 vs 2018)

TOP COMPANY
Coty

TOP CATEGORY
Face/Body Cosmetics

TOP INGREDIENTS
Glycerol

REGION ANALYZED
Global (Excluding Russia)

DATE ANALYZED
2023 vs 2018

Previous Ingredient Analysis on PersonalCareInsights.com

Innova Market Insights data indicates that there is a steep increase in the use of environmentally sustainable claims for personal care, featuring a +9% year-over-year growth from October 2021 to September 2023.  Skin Care was the leading category for these launches, and 74% of eco-friendly launches also had a sustainable packaging claim.
Innova Market Insights data indicates that the prevalence of sustainability claims in cosmetic releases is rising worldwide, showing year-over-year growth of +3% from October 2021 to September 2023. Face/Body Cosmetics were the leading category for these sustainable launches. The top claims were Ethical - Animal/Fish & Bird, Ethical – Packaging and Ethical - Human.  
Innova Market Insights data suggests that cosmetic colorants are rising globally, growing at +7% yearly from July 2021 to June 2023. Face/Body Cosmetics took the lead (39%) in launches featuring these colorants from July 2022 to June 2023. Titanium Dioxide was the star ingredient (92%) during this period.
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