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Anti-pollution solutions innovation

Feb 2024
ABSTRACT
Anti-pollution personal care and beauty launches are thriving, with a 4% average annual compound growth from October 2018 to September 2023. Most of these launches were in Face/Body Cosmetics. Innova Market Insights data indicates that anti-pollution claims were most often used alongside... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Face Foundations/Illuminators
  2. Facial/Neck – Moisturizers
  3. Face Concealers
INGREDIENTS ANALYZED
Food & beverage launches only;
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+4% (2023 vs 2018)

TOP COMPANY
Coty

TOP CATEGORY
Face/Body Cosmetics

TOP INGREDIENTS
Glycerol

REGION ANALYZED
Global (Excluding Russia)

DATE ANALYZED
2023 vs 2018

Previous Ingredient Analysis on PersonalCareInsights.com

Innova Market Insights data suggests that cosmetic colorants are rising globally, growing at +7% yearly from July 2021 to June 2023. Face/Body Cosmetics took the lead (39%) in launches featuring these colorants from July 2022 to June 2023. Titanium Dioxide was the star ingredient (92%) during this period.
The use of bio-active ingredients for skin health benefits in skin care launches is increasing globally, featuring a +1% compound annual growth rate when comparing July 2018 to June 2019 and July 2022 to June 2023 launches. In the last year, nearly half (46%) of global skin care launches tracked with bio-active ingredients for skin health were Facial/Neck – Moisturizers. During the same period, the top positionings of global skin care launches tracked with bio-active ingredients were Brightening/Illuminating (48%), Anti-aging (48%), and Reduces fine lines/Wrinkles (30%).
Innova data shows that cosmetic launches with Botanical/Herbal claims are increasing globally, featuring a 34% average annual growth from Apr 2018 to Mar 2023. The top subcategory of global cosmetic launches with Botanical/Herbal claims was Lipsticks (38%), and Sunflower (54%) was the leading plant ingredient from Apr 2022 to Mar 2023.
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