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Bio-Surfactant innovation

May 2024
ABSTRACT
Innova Market Insights data indicates that the use of surfactants in personal care launches tracked with biodegradable ingredients is increasing globally, featuring a +5% average annual growth from 2019 to 2023. In 2023, more than half of these launches were in the Hand, Bath & Shower (52%)... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Shower Products
  2. Sun Protection
  3. Hand Soap & Sanitizers
INGREDIENTS ANALYZED
Beauty & Personal care launches only;
Cocamidopropyl Betaine
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+5% (2023 vs 2019)

TOP COMPANY
Beiersdorf

TOP CATEGORY
Hand, Bath & Shower

TOP INGREDIENTS
Cocamidopropyl Betaine

REGION ANALYZED
Global (Excluding Russia)

DATE ANALYZED
2023 vs 2019

Previous Ingredient Analysis on PersonalCareInsights.com

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