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Sustainable solutions innovation

Apr 2023
ABSTRACT
The use of ethical – environment claim in beauty and personal care launches has been increasing globally, featuring a +119% year-over-year growth when comparing 2020/Q4 – 2021/Q3 and 2021/Q4 – 2022/Q3 launches. In 2021/Q4 – 2022/Q3, the top category of global beauty and... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Shower Products
  2. Face Foundations/Illuminators
  3. Shampoo
INGREDIENTS ANALYZED
Beauty & Personal care launches only;
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+119% (2022 vs 2020)

TOP COMPANY
Chanel

TOP CATEGORY
Skin Care

TOP INGREDIENTS
Glycerol

REGION ANALYZED
Global

DATE ANALYZED
2022 vs 2020

Previous Ingredient Analysis on PersonalCareInsights.com

Innova Market Insights data indicates that the use of surfactants in personal care launches tracked with biodegradable ingredients is increasing globally, featuring a +5% average annual growth from 2019 to 2023. In 2023, more than half of these launches were in the Hand, Bath & Shower (52%) category. The leading bio-surfactant in these launches was Cocamidopropyl Betaine (38%).
Innova Market Insights data indicates that there is a steep increase in the use of environmentally sustainable claims for personal care, featuring a +9% year-over-year growth from October 2021 to September 2023.  Skin Care was the leading category for these launches, and 74% of eco-friendly launches also had a sustainable packaging claim.
Innova Market Insights data indicates that the prevalence of sustainability claims in cosmetic releases is rising worldwide, showing year-over-year growth of +3% from October 2021 to September 2023. Face/Body Cosmetics were the leading category for these sustainable launches. The top claims were Ethical - Animal/Fish & Bird, Ethical – Packaging and Ethical - Human.  
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