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GMO-free claims in personal care innovation

May 2022
ABSTRACT
The use of GMO-Free claims in personal care launches is increasing globally, featuring a +23% year-over-year growth when comparing 2021 and 2020 launches. In 2021, the top category of global personal care launches tracked with a GMO-Free claim is Skin Care (31%). In 2021, Glycerol is the leading... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Facial/Neck - Moisturizers
  2. Body Lotions/Moisturizers/Oils
  3. Shampoo
INGREDIENTS ANALYZED
Beauty & Personal care launches only;
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+23% (2020 vs 2021)

TOP COMPANY
L Erbolario

TOP CATEGORY
Skin Care

TOP INGREDIENTS
Glycerol

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2021

Previous Ingredient Analysis on PersonalCareInsights.com

Innova Market Insights data indicates that there is a steep increase in the use of environmentally sustainable claims for personal care, featuring a +9% year-over-year growth from October 2021 to September 2023.  Skin Care was the leading category for these launches, and 74% of eco-friendly launches also had a sustainable packaging claim.
Innova Market Insights data indicates that the prevalence of sustainability claims in cosmetic releases is rising worldwide, showing year-over-year growth of +3% from October 2021 to September 2023. Face/Body Cosmetics were the leading category for these sustainable launches. The top claims were Ethical - Animal/Fish & Bird, Ethical – Packaging and Ethical - Human.  
Anti-pollution personal care and beauty launches are thriving, with a 4% average annual compound growth from October 2018 to September 2023. Most of these launches were in Face/Body CosmeticsInnova Market Insights data indicates that anti-pollution claims were most often used alongside Moisturizing and Hydrating claims.
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