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Plant-Based Personal Care innovation

Aug 2021
ABSTRACT
The use of a plant-based claims in personal care launches is increasing globally, with a 51% year-over-year growth when comparing 2019 and 2020 launches. In 2020, the top category of global personal care launches tracked with a plant-based claim was hand, bath & shower (36%). In 2020, citric acid... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Shower Products
  2. Facial Treatments
  3. Facial/Neck - Moisturizers
INGREDIENTS ANALYZED
Beauty & Personal care launches only;
Citric Acid
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+51% (2020 vs 2019)

TOP COMPANY
Unilever

TOP CATEGORY
Hand, Bath & Shower

TOP INGREDIENTS
Citric Acid

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2019

Previous Ingredient Analysis on PersonalCareInsights.com

Innova Market Insights data indicates that there is a steep increase in the use of environmentally sustainable claims for personal care, featuring a +9% year-over-year growth from October 2021 to September 2023.  Skin Care was the leading category for these launches, and 74% of eco-friendly launches also had a sustainable packaging claim.
Innova Market Insights data indicates that the prevalence of sustainability claims in cosmetic releases is rising worldwide, showing year-over-year growth of +3% from October 2021 to September 2023. Face/Body Cosmetics were the leading category for these sustainable launches. The top claims were Ethical - Animal/Fish & Bird, Ethical – Packaging and Ethical - Human.  
Anti-pollution personal care and beauty launches are thriving, with a 4% average annual compound growth from October 2018 to September 2023. Most of these launches were in Face/Body CosmeticsInnova Market Insights data indicates that anti-pollution claims were most often used alongside Moisturizing and Hydrating claims.
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