Plant-Based Personal Care innovation
Aug 2021
INNOVA MARKET INSIGHTS COMMENTARY
The use of a plant-based claims in personal care launches is increasing globally, with a 51% year-over-year growth when comparing 2019 and 2020 launches. In 2020, the top category of global personal care launches tracked with a plant-based claim was hand, bath & shower (36%). In 2020, citric acid... More 
TOP 3 SUB-CATEGORIES
- Shower Products
- Facial Treatments
- Facial/Neck - Moisturizers
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+51%
2020 VS 2019
INGREDIENTS ANALYZED
Food & beverage launches only;
Citric Acid
Citric Acid
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+51% (2020 vs 2019)
TOP COMPANY
Unilever
TOP CATEGORY
Hand, Bath & Shower
TOP INGREDIENTS
Citric Acid
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
+51% (2020 vs 2019)
TOP COMPANY
Unilever
TOP CATEGORY
Hand, Bath & Shower
TOP INGREDIENTS
Citric Acid
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
Source: Innova Market Insights
Previous Ingredient Analysis on PersonalCareInsights.com
Anti-aging booster innovation
Mar 2023
The use of aging well claims in personal care launches has increased globally, featuring a +15% year-over-year increase when comparing Q4/2020 – Q3/2021 vs. Q4/2021 – Q3/2022 launches. In Q4/2021 – Q3/2022, the top category of global personal care product launches tracked with aging well claims was skincare (87%). In Q4/2021 – Q3/2022, titanium dioxide (93%) was the leading selected ingredient among global personal care launches tracked with aging well claims. The top positionings of global personal care product launches tracked with aging well claims in Q4/2021 – Q3/2022 were anti-aging (82%), moisturizing & hydrating (62%), and reduces fine lines/wrinkles (48%).
Top colors innovation
Feb 2023
The use of cosmetic colorant ingredients in beauty product launches is decreasing globally, featuring a -27% year-over-year decline when comparing Q4/2020 – Q3 2021 vs Q4/2021 – Q3/2022 launches. In Q4/2021 – Q3/2022, the top category of global beauty product launches tracked with cosmetic colorant ingredients is Face/Body Cosmetics (41%)In Q4/2021 – Q3/2022, Titanium Dioxide (93%) is the leading selected ingredient among global beauty product launches tracked with cosmetic colorant ingredients.The top positionings of global beauty product launches tracked with cosmetic colorant ingredients in Q4/2021 – Q3/2022 are Long Lasting (69%), Moisturizing & Hydrating (48%), and Ethical - Animal/Fish & Bird (34%).
Nature-derived beauty innovation
Jan 2023
The use of plant-based claims in personal care launches is increasing globally, featuring a +32% year-over-year growth when comparing 2020 and 2021. In 2021, the top category of global personal care launches tracked with a plant-based claim was Skin Care (33%). In 2021, Citric Acid (43%) was the leading selected ingredient among global personal care launches tracked with a plant-based claim. The top positionings of global personal care launches tracked with a plant-based claims in 2021 were Moisturizing & Hydrating (23%), Ethical - Animal/Fish & Bird (15%) and No Animal Ingredients (13%).
