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Sustainable cosmetics innovation

Mar 2024
ABSTRACT
Innova Market Insights data indicates that the prevalence of sustainability claims in cosmetic releases is rising worldwide, showing year-over-year growth of +3% from October 2021 to September 2023. Face/Body Cosmetics were the leading category for these sustainable launches. The top claims were... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Face Foundation/Illuminators
  2. Lipsticks
  3. Face Concealers
INGREDIENTS ANALYZED
Beauty & Personal care launches only;
Titanium Dioxide
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+3% (2023 vs 2021)

TOP COMPANY
Coty

TOP CATEGORY
Face/Body Cosmetics

TOP INGREDIENTS
Titanium Dioxide

REGION ANALYZED
Global (Excluding Russia)

DATE ANALYZED
2023 vs 2021

Previous Ingredient Analysis on PersonalCareInsights.com

Innova Market Insights data indicates that the use of surfactants in personal care launches tracked with biodegradable ingredients is increasing globally, featuring a +5% average annual growth from 2019 to 2023. In 2023, more than half of these launches were in the Hand, Bath & Shower (52%) category. The leading bio-surfactant in these launches was Cocamidopropyl Betaine (38%).
Innova Market Insights data indicates that there is a steep increase in the use of environmentally sustainable claims for personal care, featuring a +9% year-over-year growth from October 2021 to September 2023.  Skin Care was the leading category for these launches, and 74% of eco-friendly launches also had a sustainable packaging claim.
Anti-pollution personal care and beauty launches are thriving, with a 4% average annual compound growth from October 2018 to September 2023. Most of these launches were in Face/Body CosmeticsInnova Market Insights data indicates that anti-pollution claims were most often used alongside Moisturizing and Hydrating claims.
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