PLMA 2023: Natural, cruelty-free and plant-origin trends dominate personal care category
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Private-label brands are responding to the consumer demand for trending categories such as 100% natural, plant-origin ingredients, vegan and cruelty-free. This was evident at the PLMA 2023 trade show hosted at the RAI in Amsterdam, the Netherlands. The show floor teemed with launches in the clean and green beauty, cosmetics and household care categories.
PLMA 2023: Natural, cruelty-free and plant-origin trends dominate personal care category
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