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Key trends

Personal care focus

In-depth analytical report providing insight into the trends and ingredients driving innovations in the global beauty, cosmetic and personal care industry.

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The Future of Fragrance

Innova Market Insights data indicates that global fragrance launches are increasing, with an average annual growth rate of +51 % from 2021 to 2025. Consumers globally prefer light fragrances, and their purchases are mostly influenced by the brand. Sustainability also plays a key role in NPD development.

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Biodegradable beauty boosters

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Unlocking Sustainable Beauty

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Collagen innovation uncovered

Product innovation

A curated spotlight on emerging trends showcasing innovative products in the beauty, cosmetic and personal care markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights that are shaping the beauty, cosmetic and personal care industry.

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Sustainable personal care packaging solutions

Innova Market Insights data indicates that the use of sustainable packaging in personal care product launches grew 20% year-over-year from 2024 to 2025, reflecting a strong demand for more eco-friendly products, inside and out.

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Men’s personal care trends

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Microbiome in focus

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Home care champions

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