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Key trends

Personal care focus

In-depth analytical report providing insight into the trends and ingredients driving innovations in the global beauty, cosmetic and personal care industry.

Natural & organic ingredients

Innova Market Insights data indicates a +17% average annual growth in Personal Care launches with natural & organic claims. Approximately 58% of these launches took place in Europe. Most of these launches were in the Skin Care and Hair Care categories, with Fragrances showing an increase, indicating new opportunities for innovation.

Ocean-derived beauty

Cosmetics trends

Men’s care trends

Product innovation

A curated spotlight on emerging trends showcasing innovative products in the beauty, cosmetic and personal care markets.

Winter care wonders

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights that are shaping the beauty, cosmetic and personal care industry.

Home care champions

Innova Market Insights data indicates a 16% year-over-year growth in household product launches between October 2023  and September 2025. Europe was the leading region, accounting for one-third of global launches. Air fresheners were the top category, while cotton bud launches are growing rapidly.