Edgewell Personal Care’s brand, Wilkinson Sword Intuition, has released a campaign playfully exhibiting all the places women grow and shave their hair to promote the realities of self-grooming. Personal Care Insights speaks to Jochen Schmitz, general manager North-East Europe at Edgewell Personal Care, about how portrayals of shaving have shifted over the past few years — from an expectation, to a form of rebellion, to nothing more than a personal preference.
