Syensqo unveils natural surfactant to cut CO2 footprint in home care
Key takeaways
- Syensqo has launched Rhodasurf B7 UP, a natural surfactant that reduces the CO2 footprint in home care products.
- The surfactant is produced using bio-circular, upcycled feedstocks and delivers similar performance to conventional solutions.
- The product helps brands meet sustainability goals without needing to reformulate or disrupt supply chains.
Syensqo has expanded its laundry care solutions portfolio with Rhodasurf B7 UP, a natural surfactant that enables the formulation of sustainable liquid laundry detergents and hard-surface care products.
The laureth-7 surfactant product is manufactured at Syensqo’s on-pipe ethoxylation facility in Moerdijk, the Netherlands. The location recently received ISCC PLUS mass-balance certification.
“Rhodasurf B7 UP is a true drop-in replacement that helps laundry care brands scale sustainability without having to reformulate products or disrupt existing supply chains,” says Benjamin Leleu, global marketing manager, Consumer Care at Syensqo.
“It’s a tangible example of how we are expanding our UP Circular Solutions portfolio. We look forward to further growing this range to continue supporting our customers’ sustainability ambitions.”
Syensqo’s UP Circular Solutions portfolio is based on a circular mass-balance approach that integrates upcycled raw materials while preserving product performance.
Rhodasurf B7 UP is produced using bio-circular, upcycled ethylene oxide feedstocks. It is touted to deliver the same specifications and functional performance as conventional laureth-7 surfactants, such as robust detergency, wetting, and solubilization. At the same time, it reduces the net CO2 footprint by over 90% compared with standard petrochemical-based grades.
Syensqo says the new product helps FMCGs and private label manufacturers respond to growing consumer demand for more natural, lower-carbon products. The solution is compatible with Ecocert and Ecolabel certifications.
In other ecological home care offerings, the chemicals and ingredients company previously launched Miracare Biopacify, a natural, biodegradable opacifier designed to replace synthetic styrene acrylates in liquid laundry detergents and other household solutions.
In a conversation with Personal Care Insights, Syensqo told us: “Today’s beauty consumers are increasingly conscious about the products they use, seeking high-performing solutions made with natural, ethically sourced, and environmentally responsible ingredients.”
