AGIC Capital acquires luxury beauty packager Pure Trade for US and Asia-Pacific expansion

27 Jul 2023 --- AGIC Capital has expanded into France by acquiring a majority stake in Paris-based personal care packager Pure Trade. The acquisition of Pure Trade is AGIC’s first transaction in France, showcasing the company’s focus on geographical development and expansion.

AGIC Capital aims to accelerate Pure Trade’s growth globally, particularly in the US and Asia-pacific. AGIC Capital is a European-Asian private equity firm that bought the majority stake in Pure Trade from Sparring Capital, the management team and founders.

“We are very impressed with Pure Trade’s strong market positioning based on its superior customer orientation and operational excellence, which is reflected in the company’s impressive growth and performance over the years,” says Cathy Duan-Plainer, director at AGIC.

“We will work with the management team to continue strengthening Pure Trade’s ESG innovation capabilities and accelerating the digitization of its business.”

AGIC Capital looks to expand Pure Trade into the US and Asia-Pacific markets.Cosmetic packaging expansion
The key management team, including Pure Trade’s founder and current CEO Stéfane Ladous, Virginie Honoré and Mona Lee (Managing Directors of Europe and Asia), will re-invest alongside AGIC Capital and continue to lead Pure Trade in its next phase of business expansion and organizational scale-up.

“We are glad to count on AGIC by our side to accelerate our future development strategy. Their support will be key to continue structuring the group and strengthening our international presence. As the Pure Trade team, we are highly motivated to start this new collaboration with AGIC and continue this successful adventure,” says Ladous.

Pure Trade offers luxury cosmetic and beauty brands, covering a wide range of services, including project and supplier management, sourcing of materials, eco-design, product development, quality control and logistics for products such as bags, pouches and accessories.

Pure Trade’s client portfolio includes, among others, Dior, Givenchy Parfums, YSL Beauty, Lancôme, Valentino, Guerlain, Clarins, Jimmy Choo Parfums, Burberry Beauty, Mugler, Azzaro Parfums, Jean Paul Gaultier Parfums, Prada Beauty, Paco Rabanne Parfums and Marc Jacobs Beauty.

“We are excited to partner with Stéfane and his team to support the company’s growth initiatives by accelerating expansion into key markets outside Europe, in particular US and Asia-Pacific, and by pursuing a synergistic buy-and-build strategy to tap into adjacent market segments and to broaden Pure Trade’s product portfolio,” adds Heiko von Dewitz, managing partner at AGIC.

Expansions and acquisitions
In French expansions, Hinojosa Packaging Group closed a 49% shareholding agreement with ASV Packaging, a French F&B packaging design and production provider. The Spain-based packaging company plans to expand its business development in the Spanish and French markets by acquiring shares.

Additionally, Kim Kardashian reportedly sought to buy back her minority stake in the beauty brand SKKN by Kim, three years after it was sold to Coty. While the final sale price of the deal is unknown, speculations are that it will be lower than what Coty originally paid for the reality star’s 20% stake in her business in November 2019 (US$200 million), which valued the company at US$1 billion.

Edited by Sabine Waldeck

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