Henkel acquires Not Your Mother’s to expand in world’s largest hair care market
Henkel has agreed to buy DeMert Brands, the parent company of Not Your Mother’s (NYM), to boost its US hair care portfolio. NYM was launched in 2010 and is based in the US. It creates everyday hair...
Breaking menopause silence: Wicked Sensual Care collection aims to empower and educate
Menopause care is no longer a niche. According to Wicked Sensual Care, it’s one of the fastest-growing forces in wellness. Millions of people with vulvas experiencing perimenopause, menopause, and...
Perimenopause knowledge gaps open doors to targeted personal care
Mayo Clinic and Flo have uncovered that US women are far less informed about perimenopause than expected in an international survey. Broader symptoms such as fatigue, irritability, and digestive...
Beauty giants seek refunds after US tariffs ruled unlawful
Beauty multinationals are filing claims to recover costs tied to US tariffs, after the Supreme Court ruled that levies imposed under emergency powers were unlawful. L’Oréal, Sol de Janeiro, and Dyson...
February in review: K-beauty proliferates, Cosmetic tech battleground, Beauty’s untapped space
Last month, K-beauty continued to snowball across the personal care industry, driven by advancements in R&D, retail, and exports. Meanwhile, we examined the Middle Eastern beauty market and what...
Hydrinity expands to France to meet medical-grade skin care demand
Hydrinity Accelerated Skin Science has begun a strategic partnership with VeraSeaCosmetics of France. The partnership will leverage over 5,100 plastic surgeons and dermatologists, alongside 39,000...
Light therapy’s biggest myth? Joylux unpacks LED count
Red light therapy is gaining traction among mainstream beauty shoppers, but experts believe consumers and brand marketing are focusing on the wrong metric.Most light mask devices are marketed by LED...
Future of foundation: Chromara Beauty offers on-demand match to end shade struggles
Foundation shade ranges may become obsolete. Chromara Beauty has created a makeup solution that can concoct exact-match formulas at home, in retail, or at the point of manufacturing. Chromara...
