Bloop offers colorectal care products on Amazon in a nod to consumer discretion

07 Dec 2023 --- Bloop’s colorectal care line is now at Amazon, allowing for easier consumer access. The personal care brand believes the Amazon connection will be a “game-changer” for people seeking online solutions to help with conditions such as hemorrhoids, fissures and anal itch. 

“Bloop’s availability on Amazon significantly boosts consumer accessibility and convenience, [lending] an alternative to traditional anorectal care products,” Amany Mansour-Awad, founder and CEO at Bloop, tells Personal Care Insights. 

“This expansion into a global platform like Amazon allows Bloop to reach a broader audience, catering to widespread needs for innovative and natural solutions for conditions like hemorrhoids and anal fissures, and itch.”

Some of its products are already on Amazon, including the  Maximum Strength Hemorrhoid Relief Topical Cream, Itch Relief Cream and Advanced Fissure Healing Cream.

Providing comfort
Adrian Whant, CMO of Bloop, tells us that improving access to products like Bloop for anorectal conditions is crucial, given the societal stigma associated with these issues. 

Accessing the products online allows customers to acquire effective treatment while respecting their preferences and dignity.

Bloop says it caters to a diverse audience with its colorectal care line.“Bloop’s discreet and stylish packaging and its use of natural ingredients present a solution that avoids embarrassment,” he says.

The available products on Amazon meet the increasing consumer demand for health-conscious alternatives with natural ingredients.

Bloop targets a diverse audience, including the LGBTQ+ community and women. The company addresses various conditions and lifestyles with a “non-judgmental attitude.”

“Bloop’s philosophy centers around a commitment to personal health and well-being, fostering inclusivity for all, particularly the LGBTQ+ community and women, and actively working toward reducing the stigma that often surrounds seeking treatment for private conditions,” adds Mansour-Awad.

Natural ingredients for care
The natural ingredients are sourced from Brazil. The sustainability-sourced ingredients are chosen for their “gentle yet effective” properties. The company says it is revolutionizing the treatment of sensitive body areas with Brazilian rainforest elements.

“Bloop stands out with its use of Brazilian superfruits and plant-based oils,” says Mansour-Awad

The products use the properties of açai berries and Pracaxi oil alongside Andiroba, Babacu and Copaíba oils. These ingredients have been “trusted for generations” for their skin health benefits and anti-inflammatory properties, aiding in relief and comfort for users.

“It’s not just about bringing innovative products to Amazon’s vast ecosystem — it’s about providing differentiated, effective solutions that cater to those seeking gentle yet potent formulations for personal wellness,” says Whant. 

By Sabine Waldeck