Cannabis company Creso Pharma snaps up Sierra Sage Herbs

07 Feb 2022 --- Sierra Sage Herbs, maker of Green Goo, Southern Butter and Good Goo natural products brands, will be acquired by Australia’s Creso Pharma Limited.

The deal extends Creso’s global footprint to the US market while adding an additional range of natural health products to its existing cannabis and hemp-based pharmaceuticals lines.

Sierra Sage Herbs most significant line, Green Goo, is a collection of plant-based portable first aid and body care products crafted using a proprietary lipid-infusion process rather than pre-made extracts. 

Plants with purpose
The company notes that this unique process increases the medicinal value of its salves, making its natural healing properties “some of the most potent in the market.” 

Creso is acquiring Sierra Sage for an upfront payment of US$21 million with additional future payments based on meeting sales goals for calendar years 2022 and 2023. Sierra Sage will continue to operate under its current leadership while accessing Creso’s R&D, manufacturing and distribution resources.

Creso is acquiring Sierra Sage for an upfront payment of US$21 million with additional future payments based on meeting sales goals for calendar years 2022 and 2023. 

Under the terms of the deal, Sierra Sage will also maintain its status as a certified B Corp.

Clean label ingredients
Green Goo ingredients are organic whenever possible, says the company, and are sourced using fair trade principles. They include no harmful chemicals. 

The company also offers a line of hemp-infused health products through its Good Goo brand and a line of intimate skincare products through its recently launched Southern Butter brand.

The company has grown from a home-based, women-run start-up that began in 2008. 

It was founded by sisters Jodi and Jen Scott and their mother, Kathy Scott. It is now considered a key company in the natural health products space. 

Herb hobby to booming business
“My family and I started Sierra Sage Herbs because we saw a real white space in the market for naturally safe, effective, simple wound care that was both portable and accessible,” says Sierra Sage Herbs CEO and co-founder, Jodi Scott. 

“What started as a backyard herb hobby in Idaho has become one of the fastest-growing CPG brands in plant-based personal care, but we know there’s always more room to grow.”Creso Pharma provides a range of cannabis and hemp-based pharmaceutical, nutraceutical and cosmetic products to markets in Europe, Asia, Africa, Oceania and Canada. 

Creso Pharma provides a range of cannabis and hemp-based pharmaceutical, nutraceutical, animal health and cosmetic products to markets in Europe, Asia, Africa, Oceania and Canada. 

Natural healing
The company was one of the first to bring pharmaceutical industry expertise and methodological rigor to the world of medical cannabis, operating facilities in Switzerland and Canada. 

Creso Pharma points out the synergies between its own business and Sierra Sage Herbs and notes how the acquisition will allow for global product expansion in all directions.

“The acquisition of Sierra Sage Herbs and the company’s product range is a major milestone for Creso Pharma,” says William Lay, Group CEO and managing director, Creso Pharma. 

“It marks entry into the US CBD market and provides a strong foundation to rapidly scale up operations, product development, and sales, as well as further M&A transactions.”

Lay details how the Green Goo product range is well established in the US, evidenced by relationships with key retailers and over 90,000 points of sale, including Whole Foods, Walmart, Amazon, Target.com, CVS, Walgreens, Rite Aid, Albertsons, and Kroger.

Sierra Sage Herbs has also established a large direct-to-consumer base established in recent years. 

Edited by Gaynor Selby