Clean Cult expands scent range featuring paper-based packaging

Clean Cult has expanded its scent collection to include laundry detergent, dish soap, and hand soap, packaged in its paper-based cartons. 

Ryan Lupberger, CEO and co-founder of Clean Cult, says: “Today’s consumer cares about more than just cleaning power. They want beautiful fragrance, thoughtful ingredients, and packaging that reduces plastic waste. This expansion brings all three together.” 

Clean Cult says it is the first company to use paper-based cartons for cleaning products, aiming to reduce plastic packaging waste.

The new range features citrus, floral, and herbaceous scents. The formulas are made without dyes, phosphates, SLS, 1,4-dioxane, phthalates, or parabens.

Carton solutions 

Clean Cult is a Certified Plastic Neutral brand. It partners with rePurpose Global to fund plastic recovery efforts and aims to reduce single-use plastic by 90% through its paper-based carton and refillable aluminum packaging system. 

As consumers demand sustainable solutions, carton-based packaging is increasingly becoming a viable format. Other options include bioplastics or reusable solutions. 

Last month, scientists turned fiber waste from flax and hemp crops into biodegradable, bottle-grade plastics for cleaning products. 

The Consumer Goods Forum’s Plastic Waste Coalition, in collaboration with Reposit, Amcor, and Avery Dennison, announced a reusable packaging project for home and personal care items in Ottawa, Canada.

Market expansion 

The new scents are set to be available on Amazon, building on Clean Cult’s expansion into US retailers. 

Last year, the company partnered with US supermarket chain Whole Foods to supply its refillable packaging solutions. Meanwhile, Target and Costco added Clean Cult refillable packaging and cleaning solutions to their offerings.