Driving science-backed skincare: Inkey List gains minority investment from Aria Growth Partners
All image credits: Inkey List22 Feb 2022 --- Inkey List, a UK-based global skincare brand, has attained a minority investment from Aria Growth Partners, an equity investment firm focused on partnering with growing consumer brands. The investment will advance Inkey List’s skincare offerings, backed by dermatologists and trichologists.
“As we enter a seminal phase in our brand development, we felt it was the right time to bring in another external investor,” alongside Unilever Ventures, says Colette Laxton, CEO and co-founder of Inkey List.
A 600% hike evidences the rapid growth within three years, reports Inkey List. In these years, Inkey List has accumulated a community of over 2.1 million people. Additionally, the brand notes having sold approximately 20 million products internationally.
The financial details of the deal have not been disclosed.
Investment plans for global growth
Inkey List plans to use the investment to drive its global growth and continue making skincare solutions accessible to consumers.
Inkey List products can be found at Sephora, Boots and CultBeaulty and its website.
“With ingredient-led, highly effective products and a deep commitment to empowering consumers with both knowledge and accessible prices, we believe The Inkey List is the future of skincare,” comments Trevor Nelson, founder and managing partner at Aria Growth Partners.
Products that have attained awards include: 1% Retinol awarded by Allure 2021; PCA Bond repair Hair Treatment, winner of the Beauty Global Awards 2021; Succinic Acid Blemish Treatment winner of Best in Luxury Skincare, Glamour 2021 and Best New Targeted Skincare, CEW 2021.
Inkey List aims to provide simple knowledge and instructions about using the right ingredients for consumers beginning to enter the skincare space, comments Laxton.
Inkey List adds that it will launch a new positioning campaign, “we are Inkey,” and focus on consumer education supported by dermatologists and trichologists next month.
Edited by Venya Patel
