Fermented collagen supplement touts “unmatched” bioavailability
08 Jul 2020 --- Fermented collagen is the key to increased bioavailability according to US-based supplement brand Ancient Nutrition, which is releasing four new encapsulated versions of its Multi Collagen Protein Powder. The Multi Collagen Capsule varieties are Original, Beauty + Sleep, Gut Restore and Joint + Mobility. The capsule format is specifically designed to appeal to consumers on-the-go, therefore making collagen intake an easy-to-integrate routine to address a wide range of health, wellness and beauty areas.
“Nearly 26 years ago, I witnessed a fermentation process from a scientist who discovered an organism that broke down high-protein foods, which provided unique and significant benefits. This new line of Multi Collagen Capsules applies this same fermentation concept to our collagen source, making them an estimated 5, 10 even 20 times more impactful, by weight, than typical hydrolyzed collagen peptides. [Our collagen] provides rapid, continuous and persistent results that I believe are unmatched in the market,” says Jordan Rubin, Ancient Nutrition Co-Founder, CEO and Chief Formulator.
Ingestible beauty is having a moment and several major players are tapping into the trend’s potential. The launch follows Innova Market Insights’ crowning of “Eat Pretty” as one of its Top Ten Trends of 2020. Moreover, the market researcher notes that launches featuring collagen are on the rise, which has seen average annual growth of 27 percent since 2015.
The flexibility, simplicity and convenience of capsules are positioned for those looking for an easier way to support their wellness, beauty, gut, joints and more. “We created this line of Multi Collagen Capsules for two main reasons: To make daily collagen a reality for anyone, including people who don’t want to deal with the fuss of mixing collagen powder into drinks and smoothies, and to offer an additional way to get more daily collagen in a super convenient, concentrated form,” says Rubin.
Multi Collagen Capsules contain five types of collagen.The line also appeals to healthy aging demographics, including consumers of all ages looking to support joint and bone health. “As we begin to age, our collagen production naturally decreases. Being as there is more collagen in our bones than calcium, I believe it is necessary to supplement in order to get our daily serving of collagen,” says Dr. Josh Axe, Co-Founder of Ancient Nutrition.
Rubin further explains that collagen plays a crucial role in various places in the body, advocating optimal intake levels of the ingredient. “Clearly, collagen, the most abundant protein in the human body, plays a major role in keeping us structurally sound by helping to build our ligaments, fascia, tendons and joints. But it also lines the walls of our arteries and digestive tracts,” he adds.
The ingredients and their claims
Multi Collagen Protein Capsules contain the same four food-sourced collagen (chicken, bovine, fish and eggshell membrane) and five types of collagen (Types I, II, III, V and X) as Ancient Nutrition’s Multi Collagen Protein powder. The fermented collagen featured in these capsules is a formulation that results in smaller peptides that are “pre-digested” by microorganisms for faster, easier and more beneficial absorption. The release expands upon the supplement company’s expertise in fermentation to make botanicals and tonic mushrooms more digestible.
Multi Collagen Protein Capsules come with a variety of benefits touted by the company:
Original Formula: Supports healthy joints and skin; powers recovery after exercise; helps maintain healthy cartilage; enhances a sense of well-being; boosts energy and reduces fatigue; and helps promote mental clarity and concentration.
Beauty + Sleep: Promotes healthy nails and skin; improves hair thickness and growth with a reduction of hair breakage; improves the appearance of crow’s feet after four weeks and skin tone after eight week; and promotes restful sleep and a healthy response to stress.
Gut Restore: Supports a healthy population of probiotics and microflora in the gut; reduces occasional diarrhea, constipation, gas and bloating; and supports healthy elimination and digestive function.
Joint + Mobility: Supports healthy joints; increases flexibility; improves joint discomfort within seven days; reduces stiffness and joint cartilage breakdown resulting from normal wear and tear; reduces exercise-induced stiffness and discomfort; and helps to support a healthy inflammation response.
Ancient Nutrition recommends adding three capsules a day to a current collagen supplement regimen or taking them on their own. Rubin notes that the Multi Collagen Protein Capsules contain less protein, but offer additional benefits to focus on specific health and beauty interests.
The collagen space is continuing to innovate with some of the most recent development including salmon peptides to curb obesity and lactose-free ice cream containing collagen, which is positioned to help improve skin elasticity, stronger hair, nails and metabolism.
This month, NutritionInsight spoke to key suppliers about the graceful aging trend and spotlighted a host of ingredients with the ability to protect the skin and support a healthy appearance, from the inside.
By Missy Green
