L’Oréal and Cosmo International Fragrances preserve natural olfactive power of flowers using green sourcing
10 Nov 2023 --- L’Oréal Groupe has announced an “industry-first” partnership with Cosmo International Fragrances to bring a novel eco-friendly extraction process to fine fragrance creation. Developed by Cosmo International Fragrances and made exclusively available to L’Oréal, the patent-pending technology is a waterless, low-energy, slow extraction process that reveals the exact smell of an ingredient while preserving its integrity.
The extraction technology harnesses the volatile fragrance molecules of flowers, fruits and other natural ingredients without heating, cooling or chemical solvents used in conventional scent extraction with only using the air. Flowers retain their integrity and, at the end of the process, can be recycled and reused in a second extraction, helping reduce waste.
“We are thrilled to partner with Cosmo International Fragrances and demonstrate the power of open innovation ‘from field to fragrance’ while honoring our L’Oréal for the Future sustainability commitments. Through this Green Sciences extraction process, we can experience the olfactive power of flowers authentically, as if walking in a garden, field or forest,” says Barbara Lavernos, deputy CEO in charge of Research, Innovation and Technology at L’Oréal.
“With more than 100 in-house fragrance experts working in the Groupe, this exclusive alliance brings together a tour de force of perfumery anchored in its heartland.”
Elevated ecological fragrances
L’Oréal Groupe and Cosmo International Fragrances aim to create fine fragrances through innovative and environmentally sustainable methods that elevate natural ingredients while limiting environmental impact.
L’Oréal will create environmentally sustainable fine fragrances.The process delivers authenticity while opening the door to new fragrance frontiers and enlarging the fragrance-maker’s scent library to include 100% natural and pure scent extracts.
“True-to-life scents are the perfumer’s dream come true and the ultimate luxury quality. Together with Cosmo International Fragrances, our brands will take fine fragrance crafting to new heights by offering unprecedented olfactive authenticity, allowing natural ingredients to express their full olfactive identity like never before,” says Cyril Chapuy, president at L’Oréal Luxe.
“As the world leader in fine fragrances, embracing sustainability throughout the whole fragrance value chain is not just a choice: It’s our conviction. From ingredient sourcing to refill adoption, we are innovating at every step to reduce our impact and shift toward a more responsible fragrance model. This partnership with Cosmo International Fragrances allows us to inaugurate a new era of mindful crafting for our luxury fragrances.”
With the fine fragrance market going from strength to strength and consumers seeking ever-new and unique accords, the partners’ first collaboration will focus on bringing tuberose’s natural floral signature to a future delicate fragrance targeted for release in 2024.
“We are excited to work with L’Oréal as our first-ever partner, as they are uniquely placed to bring the transformational power of Green Sciences to the art of perfume-making on a large scale,” adds Marc Blaison, president at Cosmo International Fragrances.
“Together, our combined expertise in fine fragrances and commitment to the planet will deliver unique, consciously-made and exquisitely executed perfume creations to fragrance connoisseurs all over the world,” he concludes.
Edited by Sabine Waldeck
