Mondi equips Kao’s Goldwell hair care with monomaterial stand-up pouches
01 Jul 2022 --- Mondi is partnering with Japanese consumer goods manufacturer Kao to create a recyclable, lightweight packaging solution for its Goldwell hair lightening products. The packaging leader has supplied flexible, re-closable stand-up pouches made of recyclable monomaterial for the powdered products.
The new stand-up pouch reduces plastic usage without compromising strength and durability and supports Kao and its salon business in its efforts to reduce environmental footprint.
“The solution we developed with Kao contains a chemical-based product that is particularly sensitive, so we needed to consider safety and quality at all times. The new packs are secure during shipment when filled and easy to transport,” says Iris Ross, regional sales consumer flexibles at Mondi.
“Kao aims to make the right changes for a more [environmentally] sustainable world while ensuring the high quality and user-friendliness of its products, to deliver a good customer experience.”
Goldwell is a salon-quality brand of Kao Salon Division, the world’s fourth biggest professional hair care business. It is offering hair care, styling, color products and also includes a range of hair lightening products created for in salon use.
The new stand-up pouch reduces plastic usage without compromising strength and durability.These products were previously packed in rigid plastic containers. Incorporating Mondi’s EcoSolutions approach, Kao has reduced the overall amount of plastic in individual packs by 80%.
Transport-efficient pouches
The pouch is provided to the user together with paper instructions inside a carton box, enabling it to be stacked when stored and result in a lower carbon footprint than the previous packaging.
The empty pouches can be folded flat to ensure efficient transport to the factory. When filled, they provide optimum protection for the product, preventing contact with moisture or vapor.
The packaging is completely safe as chemicals cannot diffuse through the tightly sealed packs, Mondi says. For convenience, the packaging is easy to reclose with a recyclable top slider and tamper-evident membrane.
In the news
In other news, Mondi has received increased inquiries about fiber-based food packaging due to the recently-introduced UK Plastic Packaging Tax. However, plastic packaging remains necessary for high-barrier applications, and the company is also experiencing growing demand for recycled plastic solutions.
Meanwhile, Kao has released its progress reports on its Environmental, Social and Governance (ESG) strategy – the Kirei Lifestyle Plan. To encourage decarbonization, Kao has reported its internal rise in the carbon price to 18,500 yen (US$136) per metric ton of carbon dioxide. As part of strengthening Kao’s ESG governance structure, it has also described changes made to the company’s biodiversity policy and the creation of new ESG steering committees.
Edited
By Natalie Schwertheim
