New generations drive “hybrid cosmetics” trend: Active Concepts unveils Social Renaissance kit
28 Apr 2022 --- Personal care and cosmetics raw material supplier, Active Concepts has launched the Social Renaissance prototype kit, combining makeup with skincare. The kit comes as a result of a COVID-19-related increase in consumer demand for multifunctional makeup.
“Hybrid cosmetics” with decreased costs and clean essential formulations is notably one of the most “significant” trends induced by the pandemic. Active Concepts explains how younger generations are more conscious about what they buy than previous generations.
The Social Renaissance kit comes with six formulations: eyeshadow, lip and cheek stain, concealer, brow gel and scent balm. These products are designed to offer a balance between skincare and makeup.
The name Social Renaissance kit is inspired by “a revival of pre-pandemic social outings and celebrations – it incites the transition from social distancing into the socializing season.”
Unlocking lockdown
With consumers emerging out of the pandemic, Millennials and Gen Zers continue wanting to wear more makeup without the cost of damaged skin. The younger generations have caused the beauty industry to expand rapidly, shares the company.
“The concept was developed to promote the idea that makeup can serve both cosmetic and skincare benefits, as more customers look to their makeup case to complement their skincare routines,” says Active Concepts.
“Makeup is no longer just about looking beautiful.” It is about hybridization, highlights the company. Hybridization means color cosmetics come under skincare, where makeup is redefined by its new purpose of care.
“Hybrid cosmetics” is notably one of the most significant trends induced by the pandemic.
Post-pandemic trends
The pandemic was a red flag signaling a need to change the ways industries treat animals. The rise in demand for transparency, clean and traceable ingredients in the beauty industry comes from broader social concerns.
Furthermore, Kravebeauty has been navigating the overwhelming speed of beauty innovations by highlighting a parallel need for decelerating skincare trends with its Slow Down Skincare campaign.
“Continue on our current unsustainable path or slow down, make less, and buy less to care for our planet as much as we do our faces,” asserts the brand.
Luxury brand Yves Saint Laurent Beauté recently collaborated with NGO Re:wild to initiate Rewild Our Earth to safeguard key climate-risk areas where its cosmetic ingredients are cultivated and affected by climate change.
“The launch of the Re:Wild program marks a new era for our sustainability program to go even deeper,” a spokesperson previously told PersonalCareInsights.
With the buzz of new era’s in the beauty space, Korean-based researchers conducted an intensive literature review sharing insights into changing consumer demands to care for the environment.
Hygiene and cleanliness, alongside “good consumption” among younger generations, led to increased desire for clean and vegan cosmetics.
Precime previously launched its Cica Foundation Cushion, combining makeup and skincare.
Edited by Venya Patel
