Panasonic and Molton Brown partner on premium grooming kit amid new circularity initiatives
06 Jan 2023 --- Panasonic is teaming up with British style icon Molton Brown to offer the MultiShape Ultimate Special Edition Kit, which includes the award-winning Panasonic MultiShape razor and various bold, travel-sized Bath & Shower Gels from Molton Brown.
“The MultiShape Ultimate Special Edition Kit was crafted to provide users with a well-rounded, premium grooming experience,” says Walter Taffarello, director of appliance and beauty merchandise at Panasonic.
Panasonic was keen to collaborate with a style brand that shares its environmental sustainability principles within the personal care industry. The Japanese multinational recently announced its Take Back for Tomorrow initiative, designed to promote the recycling of electronic personal care devices such as shavers and trimmers.
Meanwhile, Molton Brown has also implemented ambitious initiatives to produce refillable packaging, reduce plastic and ensure responsible manufacturing.
Waste reduction focus
The MultiShape features a modular design that reduces waste compared to conventional personal care product designs. It is promoted as an example of Panasonic’s Green Impact initiative, centered around product design, manufacturing and marketing.
The MultiShape Ultimate Special Edition Kit.
The special edition kit includes the MultiShape device and five premium attachments that allow users to customize the device for their individual style and needs.
Conventionally, each attachment head would be a standalone unit with its own battery and power system. With the Panasonic MultiShape Ultimate Special Edition Kit, a single battery base unit can replace up to five separate power grooming tools, resulting in less waste.
Additionally, three select travel-sized Bath & Shower Gels from Molton Brown are included in the kit to infuse any grooming routine with luxury. The Bath & Shower Gels are crafted from the “finest and rarest” ingredients and produced in a carbon-neutral facility in England that uses renewable energy. They come in refillable bottles made from 50% recycled PET.
Accessible beauty
Other innovations in the beauty tech space include Panasonic’s hair dryer that employs “nanoe” technology and an oscillating quick-dry nozzle, a new LED light therapy for at-home use by GLO24K and Nuface’s new FDA-cleared microcurrent system for blurring wrinkles.
The newly launched platforms evidence consistent demand for more ergonomic and home-based systems, which are increasingly in vogue among consumers who seek both convenience and efficacy in a nicely packaged format.
Edited by Joshua Poole
