Sally Hansen leverages virtual try-on nail polish technology that promises color match precision

09 Feb 2022 --- Coty’s nail and beauty brand Sally Hansen is giving consumers the option to try on products from the comfort of their home thanks to a virtual try-on tool supported by AgileHand technology. The AI-powered hand-tracking tech allows consumers to see nail polish colors on a live image of their hand via their mobile.

The tool will go live in the US first, with more launches planned.

AgileHand’s technology means consumers will no longer have to waste time or money trying to find the best color for them. 

The technology behind the app also carries opportunities for beauty parlors and nail salons, who could switch out the classic plastic nail polish displays and palettes for a fully digital tool that is more personalized to their customers.

This tech makes the purchasing experience more hygienic for Sally Hansen customers and beauty salon clients, which is a major benefit in a No more plastic samples: consumers will be able to see what colors look like on their own hands using the app. world still reeling from the COVID-19 pandemic. Coty’s business strategy over the past year has proven robust against the effects of the global pandemic.

“The technology that Perfect Corp has created is truly unmatched in the market – offering an augmented reality experience where consumers see how a precisely color-matched polish performs on their exact skin tone and nail shape and in changing lighting,” explains Jean-Denis Mariani, chief digital officer at Coty, parent company to the Sally Hansen brand.

AI-tech and virtual try-on
Last year, Perfect Corp founder and CEO Alice Chang told PersonalCareInsights that virtual try-on launches had skyrocketed throughout the pandemic. 

Virtual try-ons present a mess-free and cost-free chance for consumers to experience the products they dream of with minimal hassle. These tools also provide instant gratification for consumers, who don’t have to wait until a product arrives to know how it looks on them.

With global digitization and a prominent “digital-first” mindset among consumers, Chang says this kind of technology will only trend upwards in coming years.

There’s only more tracking tech to come
In Q4 of last year, Coty entered into a strategic partnership with Perfect Corp to use its AI tech to ramp up personalization for its brands, including Sally Hansen, Kylie Cosmetics and Covergirl. 

The partnership saw Perfect Corp promise a slew of “best-in-class” augmented reality and AI tools for the digital marketing toolkit of Coty’s beauty brands.

Sally Hansen’s new AI tool is only one of many Coty launches to come featuring Perfect Corp’s AI tracking technology, with future launches to include online skin diagnostics and further data-driven personalization across Coty’s portfolio of cosmetics, fragrance and skincare brands.

“Coty’s precise interactive digital nail try-on experiences for Sally Hansen are a perfect example of leading brands leaning into the digital transformation and introducing impactful consumer shopping through beauty tech,” says Chang.

AI-powered try-on launches aren’t the only way Coty is updating its brand strategy; the company recently teamed up with the carbon capture experts at LanzaTech on sustainable fragrances made with ethanol created using recycled carbon.

Edited by Olivia Nelson