Shiseido and Baccarose inaugurate first store in India for personalized skin care solutions

25 Oct 2023 --- Baccarose, the India partner of the Japanese beauty brand Shiseido, has opened the brand’s first standalone boutique store in Mumbai, India. Shiseido has also developed the Skin Visualizer — a touch-free device that instantly measures and visualizes the current condition of beauty circulation to be showcased in the store.

Personalized beauty advice is provided once the device measures and creates images of the condition of beauty circulation in an individual’s skin. Shiseido says its new store represents a milestone in its expansion in India and promises a beauty shopping experience to Indian consumers. 

The Shiseido boutique store is designed to offer an immersive and luxurious shopping experience. Customers can explore Shiseido’s range of skin care and makeup products. The store features trained beauty consultants who provide personalized consultations, enabling customers to discover products tailored to their needs and preferences.

“Our brand has a rich heritage of over 150 years, and we are delighted to bring our expertise and innovative products to Indian consumers. The opening of our first standalone boutique store at Inorbit Mall, Malad, signifies our commitment to providing an exceptional shopping experience and helping individuals embrace their unique beauty,” says Nicolas Baudonnet, VP of Fragrance and Cosmetics division at Shiseido Asia Pacific.

J-beauty in India
Tamannaah Bhatia, actress and the first brand ambassador in India for the Shiseido Skincare range, inaugurated the store. The opening was accomplished with Nicole Tan, president and CEO at Shiseido Asia Pacific and Kadambari Lakhani, director Baccarose Perfumes and Beauty Products and Baudonnet.

Actress Tamannaah Bhatia inaugurated Shiseido’s first store in India.“We are thrilled to witness the unveiling of Shiseido’s first standalone boutique store in India. This marks a momentous occasion not only for Shiseido but also for Baccarose as we continue our dedicated efforts to introduce premium international beauty brands to the Indian market,” asserts Lakhani.

Shiseido says it blends personalization and regimen-based skin care to provide clinically efficacious solutions that resonate with Indian consumers. The beauty brand continues that the 400 sq ft boutique store boasts “a modern and elegant design,” reflecting its commitment to “aesthetics and sophistication.”

Reading skin’s vitality
The Skin Visualizer was created as a part of Shiseido’s aim to increase the vitality of every person’s skin, regardless of age, sex, ethnicity or skin type.

Developed through many years of research by Shiseido, the device is designed to help bring beauty out from the skin’s foundation rather than merely solving problems on the surface. It requires no physical contact to produce its visualizations, allowing the user experience to provide a sense of safety and peace of mind as it is not intrusive.

Customers can expect personalized consultations from beauty experts, enabling them to discover products tailored to their skin type, concerns and preferences.

Baccarose and Shiseido invite beauty enthusiasts, media representatives and the public to visit the standalone store and experience the world of Japanese beauty.

Edited by Sabine Waldeck