Weekly Roundup: Azelis acquires Lidorr Elements, Texen and Stella create refillable packaging

27 Jan 2023 --- This week in personal care news, Azelis expanded its portfolio in Israel with the acquisition of specialty chemicals company Lidorr Elements. Texen, Bormioli Luigi and Stella McCartney partnered for packaging that is eco-designed, recyclable and refillable. Additionally, Shiseido was selected in the “The Global Parity Alliance Lighthouse Awards 2022” as the only Japanese company.

Business news
Azelis signed an agreement to acquire 100% of the shares of Lidorr Elements, one of Israel’s leading specialty chemical distributors in crop protection, industrial materials and care and nutrition. The acquisition expands Azelis’ footprint in Israel, further building on its growing network in the region following the acquisition of Orokia in 2020. Lidorr’s vast portfolio of products strengthens Azelis’ lateral value chain in the Agricultural & Environmental Solutions and Advanced Materials & Additives market segments.

Beautynow aims to expand its portfolio of niche perfume brands.The Fragrance Creators Association launched a new data insights program designed to track, monitor and harvest disparate data points, news, scientific developments, and other information from around the globe with the goal of unmatched forecasting of public policy, regulatory,and consumer and marketplace trends. This unique membership offering will empower the association to drive appropriate collective industry action and proactively shape outcomes.

Beautinow announced its aim to expand its portfolio of niche perfume brands. The company is inviting new perfumeries to join its family of exclusive fragrance vendors. The Netherlands-based company already has partnerships with niche brands such as Bortnikoff, Pierre Guillaume, Masque Milano, Olibere, Areej Le Dore, Frassai and April Aromatics.

Launches and releases
Texen and Stella by Stella McCartney reinvented refillable airless packaging. McCartney wanted to offer the selective beauty market a more sustainable option, named Alter-Care. It is made up of three products: Reset cleanser, Alter-Care serum and Restore moisturizing cream. Each step in the product life cycle was studied in order to minimize its environmental impact. The formulas are natural, clean, vegan and cruelty free. The packaging is eco-designed, recyclable and refillable. Bormioli Luigi provided the brand with bottles and jars that are practical and sustainable, while Texen developed the flexible bag as well as the airless filling and dispensing systems.

Aptar Beauty, North America expanded its portfolio of sustainable dispensing solutions with two aerosol actuators and fine mist spray, now qualified in up to 46% Post-Consumer Recycled Resin (PCR). This supports Aptar Beauty’s global goal of its packaging containing 10% recycled material by 2025. Moritz, Markus, and EuroMist in PCR are production ready in North America. While EuroMist is available in up to 33% PCR between the fixture, actuator, and over the cap, Moritz is available in up to 40% PCR, the actuator cover is 100% PCR, and Markus is available in up to 46% PCR, the actuator cover is 100% PCR.

Maybelline New York launched its latest innovation in mascara, the first of its kind from the brand Lash Sensational Sky High Tinted Primer. Maybelline New York Sky High Tinted Primer lengthens, thickens, and darkens lashes for the “ultimate sky high effect.” The serum-infused, soft-black tinted formula is crafted with ceramides and pro-vitamin B5 to help care for lashes. It features a Flex Tower Brush, which separates lashes for extended length and amplified impact, defying clumps.

To kick off Veganuary, a clean beauty skincare brand Derma E launched two vegan products designed to renew the skin. The dermatologist recommended Vitamin C 10% Multi-Acid Liquid Peel is a new addition to the brand’s vitamin C product line and is formulated with lactic, glycolic, mandelic and kojic acids to smoothen the skin. Hyaluronic acid,aloe and bromelain fruit enzymes combined with niacinamide to nourish and brighten. Additionally, the product is formulated with 0.5% encapsulated retinol technology. Added bakuchiol, astaxanthin, pomegranate and red tea extracts help minimize fine lines and wrinkles as the serum renews and protects skin for a youthful-looking complexion. This latest addition to the brand’s Anti-Wrinkle Collection is a naturally-colored orange-red serum that blends in colorless on the skin. The Heubach Group launched Ultrazur pigment.

The Heubach Group, a global leader in inorganic and organic pigments and comprehensive color solutions, launched its new product line, Ultrazur – a range of Ultramarine Blue pigments in four shades from greenish to reddish for a variety of standard and demanding applications. Ultrazur has been tested extensively against market benchmarks. It is resistant to heat up to 350°C, light (lightfastness of 8 in HDPE) and exhibits strong weatherability. It is non-warping and non-shrinking, thus maintaining the dimensional stability of polyolefins. The new technology used in the final production step of Ultrazur provides “excellent” dispersibility for fibers and thin film applications. It is non-toxic, does not migrate and complies with industry norms for sensitive applications.

Awards and recognitions
In the latest ESG rating 2022 by the world’s largest index company, MSCI, YSG was upgraded to Level A, becoming China’s leading cosmetic brands. At The World Economic Forum held in Davos, Switzerland, sustainability was part of international cooperation closely followed by a global community with a shared future for humanity. Christy Lei Sun shared the exploration and practice of YSG and its brand Perfect Diary in sessions about: “New system for Energy, Climate and Nature” and “Consumers beyond Waste Community.”

Shiseido was the only Japanese company to be selected in the “The Global Parity Alliance Lighthouse Awards 2022.” The Global Parity Alliance was launched by the World Economic Forum and McKinsey ＆ Company to accelerate diversity, equity and inclusion (DE＆I). In addition to in-house initiatives to promote female empowerment and upskilling, Shiseido also focuses on Japanese society to support closing the gender gap. Along with this selection, the company’s best practices were highlighted in the GPA DEI Lighthouses 2023 Insight Report. The same content was also disclosed at the World Economic Forum’s Annual Meeting. Image Maybelline New York launched Lash Sensational Sky High Tinted Primer.

Events and pledges
Alland & Robert committed to the We Use Wild pledge, created by global NGO Traffic for good sourcing practices, becoming the first actor in the gum acacia industry to take this pledge. Alland & Robert took the pledge voluntarily as a self-led initiative to increase awareness and responsible sourcing of wild-harvested gum acacia. The pledge provides an action framework to take measurable action to address the biological and social risks related to the gum acacia supply chain.

From January 20 through January 24, Fragrance Creators Association members joined in Sacramento, California, to share information that helps the state’s regulators and legislators advance policies that empower the fragrance value chain to accelerate sustainable innovation and meet evolving consumer needs. Over three days, Fragrance Creators engaged with leadership at the California Air Resources Board as well as California Assembly Members, senators and their staff. Discussions included education on more profound technical science and the critical role of fragrance in industry stewardship, sustainability and consumer education.

Laws and regulations
The Judicial review of UK animal testing laws ended. Cruelty Free International now awaits the ruling of The Honourable Justice Linden, which may take several weeks. The review challenged the Home Office’s decision to abandon the ban on testing cosmetics on animals, which has been in place since 1998. The Judicial Review – which decides the lawfulness of a public body’s actions – was brought for two reasons. Firstly, to confirm that the decision to reverse the cosmetics policy ban is unlawful. Secondly, to establish, with safety testing more generally, that the Home Office must assess the usefulness of the product or ingredient and ‘harm-benefit balance’ when deciding whether to grant a license for animal tests.

By Radhika Sikaria

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