Weekly Roundup: Azelis and Seqens Advanced Cosmetics expand fine chemicals, ELC generates US$1.8M in sales

08 Jul 2022 --- This week in personal care news, Seqens Advanced Cosmetics and Azelis expanded fine chemicals offerings in the personal care segment. The Estée Lauder Companies have generated US$1.8 million in new sales with a 98x ROI in the first year of text-to-buy campaigns with Textual. Meanwhile, MyMicrobiome achieved its microbiome-friendly certification for textiles.

In brief: Business news
Azelis entered a distribution agreement with Seqens Advanced Cosmetics, a manufacturer of tailor-made ingredients and solutions. The deal will allow Azelis customers in France, Belgium, Netherlands and Luxembourg to access Seqens’ acyl chlorides, produced in France. This new agreement reinforces Azelis’ partnership with Seqens, which is already established in the personal care segment, and the addition of acyl chlorides, used in the production of cosmetic active ingredients and perfumes, complements Azelis’ lateral value chain.

MyMicrobiome expanded its microbiome-friendly certification for textiles. The seal will allow for textiles to be labeled for the “first time.” The labels will prove that the materials have been tested and do not harm the skin’s microbiome. The seal is expected to be available from the fourth quarter of 2022. Additionally, this seal addresses some textiles’ damage to the skin’s microbiome, such as inflammation and skin diseases.

Green Science Alliance’s water-based is resistant to fading even after washing and is pegged as eco-friendly.The Estée Lauder Companies have generated US$1.8 million in new sales with a 98x ROI in the first year of text-to-buy campaigns with Textual – a mobile commerce market and developer of a text-to-buy platform. With a marketing budget of 6% of sales for Estée Lauder’s Cosmetics Company Store, the Textual SaaS platform sends goods directly to consumers at a lower cost than typical mobile commerce solutions. Through Textual, a consumer either responds to an offer in text or requests to buy a product directly through text. As shipping and payment information is securely stored in a tokenized vault, the purchase process can be done in as little as one text.

According to FrontWell Capital Partners, developer and marketer of beauty and grooming products, Belcam Beauty Holdco signed a US$10.5 million senior secured credit facility. The facility, which consists of a revolving and a term loan, will support Belcam Beauty’s strategic acquisition and growth possibilities by supplying working capital liquidity.

Mary Kay partnered with Dr. Jack Gilbert, professor of pediatrics at the US-based University of California San Diego School of Medicine, to study the skin Microbiome. The partnership with Dr. Gilbert is just the latest effort by Mary Kay to reinforce the brand’s aim of advancing skin health research and development.

In brief: Launches and releases
RevitaLash Cosmetics unveiled the RevitaLash Advanced Sensitive Eyelash Conditioner, formulated by ophthalmologists. The conditioner is formulated for consumers who have sensitivity around the eye area. The product also contains the Revitasome technology, which features a plant-based liposomal application system to help achieve stable, slow-release absorption of ingredients in eyelash hairs. Additionally, it includes pentapeptide-17 Myristoyl, a five-amino acid peptide and antioxidant to improve eyelash appearance and protect them from breakage. Adding rice protein helps increase flexibility and volume, while aloe vera helps retain the soft, relaxing moisture.

PCA Skin’s Pigment Gel Pro targets and combat discoloration across all skin types and tones.Hair removal brand Ulike introduced its Intense Pulsed Light (IPL) hair removal devices to US consumers. The device has ice-cooling hair removal technology – the Ulike Sapphire Air Series. The Ulike Sapphire Air Series offers IPL hair removal technology that uses multi-spectrum lamps and converts light energy to heat energy, which damages the dermal papilla and hair follicles’ nutritional supply over time and permanently reduces hair regrowth.

Skin peel treatments provider PCA Skin released its advanced corrective, Pigment Gel Pro – a formula designed to target and combat stubborn discoloration across all skin types and tones. PCA Skin Pigment Gel Pro is pegged to reduce the appearance of stubborn discoloration and add to a radiant complexion. The key ingredients in the SynerPro Complex include hexylresorcinol, purified licorice root extract, tranexamic acid and 4-butyl resorcinol.

Green Science Alliance unveiled a water-based nail polish that is resistant to fading after washing. The nail polish contains natural ingredients and may be eco-friendly. It contains water and natural resin with no toxic ingredients like toluene, formaldehyde parabens, xylene or hydroperoxide that are typically present in nail polish made from petroleum-derived organic solvents. Water-based nail paint is usually weak and easy to remove when cleaned. However, this substance might adhere strongly to nails. Additionally, after coating the nail with this solution, it will dry and turn into a completely natural biomass composition without any petroleum, the company adds.

The Ulike Sapphire Air Series offers hair removal technology that permanently reduces hair regrowth.E.l.f. Cosmetics unveiled a limited edition eight-piece collection, Game Up, “where gaming meets makeup and skincare.” The collection features electric shades as well as bright colors. The collection features a Game Up Eye Win Eyeliner Pot, Game Up Shield Me Setting Mis, Game Up Rez-Me Awakening Face Mask, Game Up Rez-Me Awakening Eye Cream and Game Up Ready to Play Eyeshadow Palette, to name a few.

The Earth Baby introduced its patented Oleosphere Technology formulation, allowing for time-releasing ingredients. This move aims to increase the efficacy of many natural ingredients. The technology releases Oleosomes, pegged as skin-softening oils and vitamins that replenish the natural skin barrier, reducing the need for high UV filters.

Announcements and accreditation
Proven Skincare, the AI-powered, technology-first brand, was granted a US patent, cementing its position in personalized skincare. The patent protects any skincare personalization process where an algorithm is used and a customer receives customized outputs. Moreover, the patent protects the ability to continuously monitor changes in its customers, such as geographical location, age and lifestyle changes and adjusts products and product recommendations in real-time. The patent covers the first instance of personalization in skincare. The patent includes using personalization to provide skincare products and product recommendations for individuals tailored to their specific needs, including environment, lifestyle, skin history and demographics.

Community outreach
Beiersdorf’s “Climate Care” mission is supported by the company’s project concerning shea supply in West Africa. The project aims to empower women and contribute to climate protection. Currently, 4,000 women in Burkina Faso and Ghana have taken part in the training courses and learned how to use local materials to build safer and more efficient alternatives to traditional stoves. They have also learned how to protect their source of income by managing the shea parklands; so far, 5,000 seedlings of the shea tree alone have been planted.

By Nicole Kerr