Weekly Roundup: Coty announces secondary stock offering by KKR, Cacharel unveils new fragrance

10 Sep 2021 --- In personal care news this week, Coty announced a 50 million share offering of its stock, while Cacharel unveiled “Yes I Am Glorious,” its latest fragrance for women. Meanwhile, Urban Decay Cosmetics launched an anti-bullying campaign in partnership with The Cybersmile Foundation and Perfect Corp partnered with Barry M and Belcorp respectively to boost cosmetics personalization.

In brief: Business news
Coty announced the commencement of a registered public secondary offering of 50 million shares of its Class A common stock. All of the stock shares sold in the offering will be sold by KKR Rainbow Aggregator. The pricing of the stocks was also revealed at a price of US$8.53 per share to the public. Shares of Class A common stock sold in the offering will be initially issued to KKR upon conversion of 285,576 shares of Coty’s Series B Convertible Preferred Stock held by KKR. Upon completion of the offering, KKR will retain 568,367 shares of Coty’s Series B Convertible Preferred Stock, representing approximately 10.9 percent of Coty’s outstanding Class A common stock on an as-converted basis. The offering is expected to close today, September 10, 2021.

Cacharel launched the latest addition to the brand’s Yes I Am collection of fragrances for confident young women, coined Yes I Am Glorious. The fragrance features a new campaign, #showyourglow, with spokesperson Shay Mitchell, which helps women embrace their power. It has a floriental blend of white peach nectar and mandarin oil top notes, middle notes of bright magnolia and white flowers, and base notes of milkshake with a hint of sandalwood.

In brief: Community support
Urban Decay Cosmetics launched “Online Bullying Hurts IRL” in partnership with The Cybersmile Foundation, an anti-cyberbullying nonprofit organization. “This global initiative pledges to bring deeper awareness to the personal toll of online bullying and promote digital well-being. Throughout the three-year partnership, they will develop education and support resources for essential issues, including cyberbullying and mental health, to guide and educate the brand’s consumers, fans, and corporate community across its website and social channels. Urban Decay Cosmetics will also have a campaign where fans and followers will be encouraged to comment a heart emoji on these posts to show their support. For each heart shared on the brand’s Instagram post, the company will donate US$1 to the organization to support its mission, up to a US$150,000 donation through September 24th.Body Butters products feature moisturization that lasts 96 hours and is categorized across four textures based on differing skin needs. 

Lancôme partnered with the NAACP ACT-SO (Afro-Academic, Cultural, Technological and Scientific Olympics) to provide a scholarship fund and mentoring programs for young women on their collegiate educational journey. The scholarship will result in 30 regional grants at US$10,000 each for students entering college in the 2022 academic year. It will foster self-confidence, empowerment and opportunities for learning and career development in the US.

GSK Consumer Healthcare (GSKCH), a consumer healthcare business, is piloting its Dr.Best GreenClean toothbrush, which builds new sustainable handle technology onto its previous innovations with sustainable bristles and packaging. The toothbrush handle is made from renewable cellulose and tall oil. The bristles are made of 100 percent renewable castor oil, and the product’s 100 percent plastic-free packaging includes GSKCH’s cellulose window, which is also made with renewable cellulose.

In brief: Personal care launches
The Body Shop launched a full rejuvenation of Body Butter, the global beauty brand’s best-selling product. Originally launched 29 years ago, the new line has an improved formula, new ingredients and 100 percent sustainable packaging. The new Body Butter formula is now certified vegan. It is packaged in a fully recyclable tub, 100 percent recycled plastic PET, including Community Fair Trade plastic from India and aluminum lids. The new body butters also offer improved efficacy and a new formula.The product’s moisturization lasts 96 hours and is categorized across four textures based on differing skin needs: creamy, rich, extra-rich and ultra-rich butter.

Belcorp launched a new customer experience platform, integrated with Perfect Corp’s Artificial Intelligence (AI) and Augmented Reality (AR). The virtual try-on technology provides a personalized online shopping experience. Customers can select from the thousands of products and virtually try them on to find their perfect shade. Perfect Corp. also partnered with Barry M to provide personalized product recommendations to all customers with its AI and AR virtual makeup try-on experience (VTO).Zero+ Collection features formulations that have natural packaging and renewable ingredients. 

Naomi Osaka, a tennis champion, launched KINLÒ, a functional skincare brand formulated specifically for people with melanated skin. Made with clean formulations, KINLÒ offers an assortment of active and recovery skincare products built to protect and rejuvenate melanated skin tones. The line includes an Active Golden Rays Sunscreen that is mineral-based and designed to eliminate white cast and a Hydrating Eye Cream, Hydrating Golden Mist and Hydrating Lip Balm.

Glo24K unveiled three beauty devices that include the 7 Color Led Beauty Mask, Skin Rejuvenation Led Neck Device and the LedSkin Rejuvenation anti-aging beauty device for the face. NASA researchers found that Led technology stimulates and promotes processes within the cell level that are associated with collagen reproduction and skin rejuvenation.

Patrick Ta Beauty launched the Major Volume Mascara touted as a dramatically volumizing and lengthening mascara that mimics the look of individual false lashes. The mascara’s polymer and wax blend allows for the highest level of pigment load. The double-cut brush combs through and coats each lash with the formula from root to tip, elongating each lash while adding length and definition.

WWP Beauty launched the Zero+ Collection, which features formulations that are clean, inclusive and multi-tasking, with packaging made from natural, renewable ingredients that are responsibly sourced and created from the upcycled farm waste. The collection features Zero+ Skin Prep + Perfector, Zero+ Face + Eyes + Lips Enhancer, Zero+ Brow Shaper + Styler and the Zero+ Packaging Line.

Flora Growth, a cannabis company, announced that Flora Lab received authorization from the Colombian National Food and Drug Surveillance Institute to be certified in Good Manufacturing Practices (GMP) to manufacture cosmetic products. The certification enables Flora to produce cosmetic products for export to international markets that require goods to be manufactured under the rigorous GMP standards.

By Nicole Kerr