Weekly Roundup: L’Oréal and Meta to boost creativity in Web3 ecosystem, Amyris launches EcoFabulous

28 Oct 2022 --- This week in personal care news Amyris launched EcoFabulous, a consumer brand for Gen Z and Zillennial consumers. Meanwhile, CP Kelco exhibited a range of bio-based ingredient solutions for personal care, fabric care and home care at the SEPAWA Congress & Exhibition, Berlin. Meta partnered with L’Oréal to launch a program dedicated to supporting startups to build an inclusive and creative Metaverse and Web3 ecosystem.

Business news
CP Kelco exhibited a range of bio-based ingredient solutions for personal care, fabric care and home care at the SEPAWA Congress & Exhibition, Berlin, between October 26 and 28. The company’s portfolio includes Cellulon Cellulose Liquid and Arbalon Cellulose Liquid, fermentation-derived cellulose suspension agents that are effective in concentrated, dilute-at-home formulations for fabric care, dish care and personal care. Two of CP Kelco’s technical support and ingredient experts shared scientific R&D at the Forum for Innovation – Home Care.

Azelis' formulation set organized into three categories – Replenish, Revive and Refresh.Azelis announced its participation at in-cosmetics Asia 2022 in Bangkok, Thailand, between November 1 to 3. For this event, three personal care-dedicated application laboratories in China, Vietnam and the Philippines collaborated with regional marketing and business development teams to formulate a set of formulations, all under the theme of “nature and science in harmony.” The company developed 11 formulations with natural ingredients backed by scientific claims. Azelis’ innovation team translated market trends into different applications, from skincare to hair care, sun care and mouthwash, with the formulation set organized into three categories – Replenish, Revive and Refresh.

IES Ingredients will participate in the Beauty World Me Dubai from October 31 to November 2 to highlight its synthetic and natural materials. The company has implemented six ingredients In perfumery – Ambermax 50% from Givaudan in a candle and a fine application; Myrrh Somalia essential oil by Albert Vieille in a fine application; Kephalis by Givaudan in a fine application; Absolute Ciste SEV by Albert Vieille in a fine application; Absolue Rose Turkey by Albert Vieille. Additionally, the company is spotlighting ingredients by Aethera Biotech and DSM Personal Care.

Johnson & Johnson Vision Care will present new data on the positive effects of wearing blue-violet light-filtering contact lenses at the 2022 American Academy of Optometry annual meeting in San Diego, US, from October 26 to 29. Acuvue Oasys Max 1-Day contact lenses were designed with a combination of new technologies to help meet the needs of digitally intense lifestyles. TearStable Technology is designed to maximize tear-film stability and lock in moisture for all-day comfort. At the same time, the OptiBlue light filter has a blue-violet filter at 60% to reduce light scatter for visual clarity. In addition, Acuvue Oasys Max 1-Day lenses block 99.9% UVA rays and 100% UVB rays.

Launches and releases
Saie released “The Every Body” campaign, a human rights campaign that joins more than 35 brands across the beauty and wellness industries to raise awareness and funds for reproductive justice. Participating brands repackaged a best-selling product in a limited-edition “Every Body Green” carton, inspired by the green bandanas and smoke present throughout abortion rights demonstrations. One hundred percent of the campaign proceeds support reproductive justice in partnership with SisterSong. This national activist organization protects those most impacted by anti-abortion legislation and encourages votes for candidates with reproductive justice values. The Campaign is the “largest beauty industry-backed” reproductive rights initiative to date.

Amorepacific launched BTS I Amorepacific Lip Sleeping Mask, Lip & Pop limited edition. Lip Sleeping Mask, Laneige’s global bestseller, keeps lips smoother and plumper by managing dead skin cells on the lips and filling them with moisturizing ingredients. This is the second time Amorepacific has collaborated with k-pop band BTS since last year. This limited-edition set is designed with the concept of “Love your Lips, Feel like Pop!” with BTS hit songs. In addition, three scents are added to this collab: butter flavor that embraces the theme of Butter, peach iced tea inspired by the music of Permission to Dance and sweet candy for Dynamite.Saie released a human rights campaign that joins more than 35 brands across the beauty and wellness industries.

Clariant introduced a surfactant boost to the all-in-one automatic dishwashing segment as brands look to take their highly convenient tablets in a more environmentally-compatible direction. The vegetal-based surfactant dubbed Genapol Complete is the “first environmental label-compatible” surfactant capable of achieving rinse and overall drying performance, cleaner machines and carbon dioxide (CO2) product footprint savings. It is derived from coconut oil and is readily biodegradable. According to the company, it achieves CO2 savings of 30% compared to the best-in-class benchmark.

Sally Beauty launched bondbar – a new line of pro-quality bonding technology products for all hair types and textures. The line includes a four-step, accessibly priced system that bridges the gap in care for damaged hair. The current lineup features four quality products that can be used as a complete system based on individual needs: #3 Bonding Pre-Shampoo: to help reduce breakage and generate new bonds for stronger hair; #4 Bonding Shampoo: to strengthen and hydrate damaged hair while preventing flyaways and frizz; #5 Bonding Conditioner: to improve manageability and prevents the formation of split ends; #6 Bonding Styling Cream: the leave-in styling cream to strengthen and moisturize while reducing frizz for up to 72 hours.

Amorepacific launched BTS I Amorepacific Lip Sleeping Mask, Lip & Pop limited edition.Amyris unveiled EcoFabulous, a consumer brand for Gen Z and Zillennial (younger Millennial) consumers. EcoFabulous currently offers skincare products with a collection of complexion and color cosmetics products coming soon. EcoFabulous aims to achieve environmental sustainability with thoughtful sourcing and refillable and recyclable packaging. The brand launched a collection of seven face oils that are customizable across prevalent skin conditions and a lightweight, ultra-hydrating moisturizer that pairs well with each oil. Over the coming months, it plans to introduce a complexion line with 26 shades and artist-quality dewy lip gloss, lip and cheek tints and eyeshadows.

Bormioli Pharma and Pierre Fabre have developed 100% recycled PET packaging for the mouthwashes of the Eludril brand, one of the European leaders in oral care in the pharmacy channel. In addition to recycled plastic, the new packaging is lighter than its old packaging, reducing raw materials consumption. Pierre Fabre has also chosen sustainable packaging designed and manufactured by Bormioli Pharma for its dermo-cosmetic brands Eau Thermale Avène, Ducray, René Furterer, Klorane and A-Derma.

Partnerships
Meta partnered with L’Oréal Group in France to launch the first startup acceleration program dedicated to creativity in the metaverse. Located at Station F, in Paris, with the support of Incubateur HEC Paris, this initiative aims to support and empower startups that will build an inclusive and creative Metaverse and Web3 ecosystem. This program will support five entrepreneurial startups in accelerated development phases from January to June 2023. A jury of experts from Meta and L’Oréal will select participants with a vital dimension of inclusivity and diversity in their projects. The applications are open until November 20. The chosen group will include projects from 3D production to augmented reality, virtual reality and mixed reality technologies, avatar creation and their portability, user experience, token economy and other topics related to Web3 subjects.

Boots partnered with RangeMe to expand the number of new and diverse suppliers it works with on goods for resale, both in-store and online. With over 200,000 suppliers already registered on the platform, Boots hopes the RangeMe partnership will be a portal for working with new and emerging brands. This follows the news of a global collaboration between RangeMe and WBA Global Sourcing, part of Walgreens Boots Alliance, to expand its owned brand portfolio of products at Walgreens, Boots and No.7 Beauty Company.

Dove, together with activist organization Women in Games and Epic Games’ Unreal Engine, has announced Real Virtual Beauty – a “first-of-its-kind coalition to encourage developers to create a healthier, more diverse representation of women and girls in games worldwide.” Dove and its partners are launching the Real Beauty in Games training program – an online, accredited course to educate designers, creators and moderators about the beauty and diversity issues in gaming and how to avoid unconscious bias across avatar stages character development.

By Radhika Sikaria

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