Weekly Roundup: Shiseido transfers manufacturing business to FTS, Walker and Company introduce mental health initiative
05 Aug 2022 --- This week in personal care news, the Shiseido Company made moves to transfer its manufacturing business of personal care products conducted at Shiseido Kuki Factory and Shiseido Vietnam Factory to Fine Today Shiseido (FTS). Walker and Company, the creator of men’s grooming brand Bevel, introduced a mental health initiative, “Get Your Mind Right.” Meanwhile, Dr.Pelo released Junivuni Hair and Scalp Wipes that do not require water use.
Business news
Shiseido Company moved to transfer its manufacturing business of personal care products conducted at Shiseido Kuki Factory and Shiseido Vietnam Factory. Through this transfer, the company will support the expansion of FTS and support the company’s sustainable growth. Building a comprehensive management system that merges manufacturing and sales, in which production and supplies are handled at its facility, is “crucial” for FTS to ensure this continual expansion.
GlossWire continued to increase its profile in the celebrity-founded beauty space. The company added supermodel Emily DiDonato and google executive Christina Uribe’s Covey Skincare to support its branding. Covey Skincare’s Sleep Tight Bakuchiol Serum is a nightly use treatment that uses bakuchiol – a plant-based retinol alternative – to “transform” the appearance of skin overnight. The Covey complex – a patented combination of bakuchiol, a tripeptide that promotes young niacinamide, and hyaluronic acid – provides anti-aging benefits without causing irritation or dryness. GlossWire’s beauty and grooming marketplace offer customers access to 200+ international beauty products, including a growing number of celebrity-endorsed ones.
Like shampoo, Junivuni Hair & Scalp Wipes are made to clean and condition the scalp without needing water.Chinese vertically integrated premium beauty investment and brand group, Ushopal, established Suqqu’s first cross-border e-commerce experience store in China through its luxury beauty retailer, Bonnie & Clyde, as part of a multi-year retail relationship. Through Bonnie & Clyde, Suqqu will increase its point of sale. With a multi-dimensional in-store experience, Bonnie & Clyde aims to meet Gen Z’s and Millennials’ needs for tailored discovery and storytelling.
Launches and releases
Dr.Pelo released a new hair product catering to the needs of clients with varied hair types. Like shampoo, Junivuni Hair & Scalp Wipes are made to clean and condition the scalp without needing water. These ingredients are safer and more natural for individuals looking for an alternative to traditional shampoos and conditioners. The company adds that the Junivuni Hair & Scalp Wipes are a quick and easy way to maintain healthy hair. The wipes clean oil buildup and impurities from the hair, leaving you refreshed after a shower. Additionally, dry shampoo may reduce hair loss symptoms.
Derryck Anderson, a supporter of wellness, introduced his brand, Beard Daddy. The dynamic beard, hair and skincare brand caters to male grooming with all-natural beard grooming products. The Beard Daddy Collection is a series of aromatically enticing beard oils made to permeate each follicle to aid with healthier and fuller beards. According to the brand, it combines practicality, efficacy and aromatic creativity. An artisanal and aromatherapeutic perfumer created the aromatic accords infused with a blend of vitamin and nutrient-rich oils, including grape seed, jojoba, castor and olive fruit.
Beard Daddy caters to male grooming with all-natural beard grooming products.Luxie, a brand that caters to makeup artists, released beauty tools for the fall season. The Bronze and Sculpt Bundle, available only online, is a combination of basics for becoming glowing in a characteristic “Luxie pink” bag that includes the Luxie 620 Angled Sculpting Face Brush, the Luxie 650 Precision Angled Contour Brush and the Luxie 680 Pro Precision Face Brush.
Appointments and initiatives
Beauty brand Haus Labs by Lady Gaga appointed Stephen SantaBarbara as its new chief operating officer. SantaBarbara brings years of beauty expertise. He will work on forecasting demand for SKUs, managing and approving costs, sourcing quality finished products and managing inventory to ensure items are appropriately stocked. The brand introduced new product categories, including all-over paints, next-generation gel-powder bronzers, super radiant highlighters, ultra-hydrating lip oils, colorful lip crayons and eco gel pencil eyeliners. SantaBarbara will also collaborate closely with the marketing, finance and product development teams.
Walker and Company, the creator of men’s grooming brand Bevel, introduced a mental health initiative, “Get Your Mind Right.” The initiative is being implemented as nearly one in five US citizens experience a mental disorder at some point during the year. A mental health disorder is 20% more likely to develop in an African-American throughout their lifetime. Bevel highlights the rising gaps between the Black community’s demands and available resources. Bevel has expressed dedication to reducing the social and economic stigmas that frequently discourage more Black males from obtaining mental health care and treatment.
By Nicole Kerr
