Alicia Keys unveils dermatologist-developed SPF broad-spectrum moisturizer
05 Aug 2022 --- Keys Soulcare – by American musician Alicia Keys and dermatologist Dr. Renée Snyder – has launched its first SPF skincare product in the form of a daily, broad-spectrum moisturizer.
Protect Your Light, available in SPF 30, is marketed as dermatologist-developed, clean, non-comedogenic, vegan and cruelty free formula that both protects and hydrates “without leaving a white cast.”
The product has been infused with squalane and niacinamide to create what is touted as a gentle non-greasy broad spectrum UVA/UVB protective formula.
UVA and UVB are different kinds of ultraviolet radiation. The wavelength of ultraviolet A (UVA) is longer and is linked to skin aging while the wavelength of ultraviolet B (UVB) is shorter and linked to skin burning.
Squalane is a plant-based moisture-rich ingredient known to minimize the appearance of dry, fine lines. The compound supports the elasticity of the skin while keeping it hydrated and healthy.
Meanwhile, niacinamide is a skin-brightening potent form of vitamin B3 that works to balance skin radiance.
Protect your light is the first SPF by Keys Soulcare.“When you follow this SPF moisturizer with our Let Me Glow Illuminating Serum, it’s a little reminder to not just protect yourself, but to also let yourself shine,” explains Keys.
Protect Your Light Daily Moisturizer SPF 30 is recommended to be used as part of a three-step routine that includes Keys Soulcare Be Luminous Exfoliator to gently buff away dullness for a smooth and Keys Soulcare Let Me Glow Illuminating Serum as a primer for makeup.
New launches
In other developments earlier this year, Keys Soulcare launched makeup hybrids that nourish the skin with light washes of buildable color.
Another recent US celebrity launch came from Jennifer Lopez as she expanded JLo Beauty to JLo Body with a body firming cream called Firm + Flaunt Targeted Booty Balm.
Halsey introduced af94, her second beauty brand, featuring an innovative full-color collection in eye, lip, cheek and body categories.
It is interesting to note findings by researchers from Tbilisi State Medical University, Georgia, warn viewers to be skeptical of influencer credibility. In their conducted literature review, the scientists shared a display of both positive and negative effects of using social media to educate about skincare.
Edited By Radhika Sikaria
