OptiMSM skincare promotional banner featuring a smiling woman with closed eyes, highlighting sulfur for healthy hair and radiant skin.
Tate & Lyle banner featuring a white cream formulation, promoting a white paper on synthetic replacement and texture differentiation.

Elizabeth Green

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About the author

Elizabeth Green is a senior journalist for Food Ingredients First and deputy editor of The World of Food Ingredients. With a keen eye for consumer trends, flavors and ingredient developments, she enjoys creating insightful and engaging articles. Elizabeth holds a BA in Broadcast Journalism from Nottingham Trent University, UK, which has equipped her with the skills needed to connect with audiences using a range of multimedia channels.

Meet the full Editorial Team behind Personal Care Insights.

Elizabeth Green's articles

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Ipsy opens beauty advent calendar to non-members as discovery drives demand

Ipsy has opened its Beauty Advent Calendar to non-members for the first time. The widening access to its holiday drop comes as shoppers focus on value and discovery this festive season.

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IFF’s Inositol moves from skin to scalp with clinical hair-growth data

As the hair care market fills with promises to slow or reverse hair loss, International Flavors & Fragrances (IFF) is placing its bets on hair care claims backed by scientific evidence. The company...

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Skinification spreads to scalp and body as consumers demand proof and prevention

Consumers are bringing skin care expectations to the rest of their beauty routines. From scalp treatments to body care and makeup, ingredient suppliers and brands need to deliver credibly-backed...

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Bluemercury revamps Lune+Aster to make luxury beauty “uncomplicated”

Bluemercury, a US-based luxury beauty retailer, has revealed that its proprietary makeup brand Lune+Aster is undergoing an identity evolution and will introduce arange of versatile color products for...

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Nuon Medical turns skin data into on-demand hydrogel masks

Nuon Medical has unveiled the Skin Factory, a compact system designed to formulate and produce personalized hydrogel masks within minutes.  

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Vantage lowers order barriers for indie beauty via The Ingredients Store

Ingredient supplier Vantage has partnered with The Ingredients Store, a UK-based digital ingredients distribution platform, to launch a dedicated Vantage collection online. The partnership offers...

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Croda UK biotech center poised to accelerate beauty innovations

Croda has inaugurated a global research center at Sci-Tech Daresbury, UK, which is positioned to strengthen its capabilities in biotechnology, biocatalysis, and synthetic biology in personal and hair...

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ELF enters fragrance and body care with seasonal drop

ELF Brands, part of ELF Beauty, is moving into fragrance and body care with the launch of ELF Pop, a collection designed to “transport consumers to sensorial destinations through signature scents.”

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OptiMSM skincare promotional banner featuring a smiling woman with closed eyes, highlighting sulfur for healthy hair and radiant skin.
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