Iridescent promotional banner from Kao Chemicals Europe featuring “Pearled Perfection,” advertising Danox Pearl GS with soft pastel swirls and a “Learn more” button

Elizabeth Green

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About the author

Elizabeth Green is a senior journalist for Food Ingredients First and deputy editor of The World of Food Ingredients. With a keen eye for consumer trends, flavors and ingredient developments, she enjoys creating insightful and engaging articles. Elizabeth holds a BA in Broadcast Journalism from Nottingham Trent University, UK, which has equipped her with the skills needed to connect with audiences using a range of multimedia channels.

Elizabeth Green's articles

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Anti-aging makeover: Inside preventative skin care’s “healthy aging” pivot

Beauty companies are increasingly aware that consumers expect scientific credibility and honest, transparent communication, causing inclusive aging to become central to brand positioning. Aging is...

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Men’s fragrance brand Axe partners with FIFA to deliver Gen Z-inspired scents

Axe — known as Lynx in the UK — has partnered with the FIFA World Cup 2026 to launch three limited-edition fragrances from its Fine Fragrance collection. Young men today are redefining the fragrance...

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Human cervix chip model advances personal care research without animal testing

The world’s first cervix organ-on-chip model has been developed, enabling the real-time monitoring of cervicovaginal cell responses. This breakthrough could be used to test or develop new intimate...

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Navigating a Volatile World: CTPA handbook combats challenges affecting cosmetics

The Cosmetic, Toiletry and Perfumery Association (CTPA) has identified the environmental, social, and supply chain challenges beauty companies are facing today and has given them a playbook on how to...

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Mixsoon talks viral skin-first makeup debut and K-beauty globalization

K-Beauty brand Mixsoon has launched its first-ever makeup collection, the PDRN Collagen Tinted Moisturizers, on Amazon. Building on the brand’s reputation for its glass skin skin care, the launch...

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Multimodal beauty devices reshaping at-home skin care trends, says Nuon Medical

As beauty consumers increasingly seek professional-grade treatments at home, multifunctional beauty devices are evolving into integrated systems that combine diagnostics, therapy, and sensory...

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LG H&H sells beverages brand to strengthen K-beauty footprint

LG Household & Health Care (LG H&H) is sharpening its focus on K-beauty, with the sale of its beverage subsidiary Haitai for more than KRW300 billion (US$2 million). The divestment is said to reflect...

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P2 Science closes US$23M round to accelerate green chemistry in personal care

P2 Science, a green chemistry company, has closed an oversubscribed US$23 million funding round led by Sofinnova Partners, a European life sciences venture capital firm based in Paris, France,...

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