05 Aug 2022 --- US beauty retailer Ulta Beauty has spearheaded Prisma Ventures, a digital innovation fund set to invest US$20 million in emerging technology start-ups that seek to shape future online and in-store experiences. With this fund, the company aims to unlock new technology that fuels greater discovery, personalization and convenience. “We believe this fund presents opportunities for creative disruptors to further propel the industry forward,” remarks Prama Bhatt, the chief digital officer of Ulta Beauty.
