Weekly Roundup: Victoria’s Secret introduces fragrance, Halsey unveils beauty brand

22 Jul 2022 --- This week in personal care news, Victoria’s Secret introduced a fine fragrance Bare Eau de Parfum. Pop singer Halsey, whose real name is Ashley Frangipane, introduced af94, her second beauty brand. Meanwhile, Perfect Corp. added a men’s grooming category to its YouCam Makeup app, allowing users to virtually try famous facial hair styles.

Business news
Halsey introduced af94, her second beauty brand, which will be available at Walmart starting on July 25. The launch features an innovative full-color collection in eye, lip, cheek and body categories. The af94 starting lineup features 12 made-to-play products, ranging from velvety eyeshadow crayons (Shadowboxer), creamy matte lipsticks (Majorly Matte), multi-use cheek + lip tints (Playdate), biodegradable makeup remover wipes (Friendly Rewinder) and colorful face + body stickers (Joystickers). The new line also offers distinctive cosmetic accessories, such as face and body stickers with various designs for “real makeup play.”

Dove Ice Cream partnered with Feeling Fab Box, a female-founded wellness and self-care business, to develop a customized Dove Ice Cream Cool-Down Kit. The kit is launched in time for International Self-Care Day on Sunday, July 24. The Dove Ice Cream Cool-Down Kit was created to encourage practicing self-care and cooling down this summer. Each Dove Ice Cream Cool-Down Kit comes with a carton of Dove Bar Vanilla Ice Cream with Milk Chocolate and four specially selected beauty and self-care items, such as a spa headband and mini facial ice globes, a Gua Sha stone and an ice cooling portable stainless steel roller. Each beauty product can be stored in the freezer alongside Dove Bar Vanilla Ice Cream to maximize self-care and combat the summer heat.

Dove’s Ice Cream Cool-Down Kit includes a spa headband, mini facial ice globes, a Gua Sha stone and an ice cooling portable stainless steel roller.Beiersdorf partnered with smartShift, an intelligent automation service, to transform Beiersdorf’s core SAP system. Beiersdorf is currently consolidating and converting its central SAP systems to SAP S/4HANA. Beiersdorf opted for smartShift’s innovative Intelligent Automation platform for the necessary adaptation and modernization of custom code. The goal is to accelerate the program, reduce risks and focus internal employees on functional topics.

Launches and releases
Victoria’s secret unveiled Bare Eau de Parfum, a new fine fragrance that taps into individuality. Bare Eau de Parfum is the company’s first fine fragrance pillar in five years and uses upcycled ingredients. Bare Eau de Parfum is also among the first fragrances on the market to utilize Cryptosym, a new technology that can encrypt scent formulations, which preserves its novelty and protects it from future replication. The perfume, developed with a custom-blended musk, begins with the effervescent freshness of Madagascar mandarins, mellows into a flowery core of Egyptian violet petals, and lingers in a warm, enveloping base of Australian sandalwood.

Perfect Corp. added a men’s grooming category to its YouCam Makeup app that offers users the chance to virtually try-on famous facial hair styles, including the goatee, circle beard, anchor beard, mustache and mutton chops. The app functioned through artificial intelligence (AI) and augmented reality (AR) beauty. The try-on solution gives customers incredibly accurate views of various beard styles on their faces.

onTop cosmetics introduced China’s “first” environmentally sustainable cosmetic packaging from Eastman Cristal Renew.OnTop Cosmetics, the first Chinese beauty brand to use Cristal Renew, a sustainable resin fueled by Eastman’s molecular recycling technologies, introduced its Renewal Oil Cream. The product is a facial cream packaging made from Eastman Cristal Renew copolyester with 50% certified recycled content. Additionally, the Renewal Oil Cream’s texture enables the addition of lipids such as ceramide 2, phytosterols and fatty acids to nourish the skin. The formulation also utilizes Topnatrol, a patented emulsifying technology based on natural active ingredients rather than synthetic emulsifiers.

Oleheriksen’s unveiled its upgraded Banana Bright+ Eye Crème that is marketed as an improved version of its predecessor. According to the company, the product includes instant and all-day brightening, a visible boost in skin elasticity, increased hydration by 70% and improved concealer wear. To help produce better outcomes, the company revised the formula and sought out new developments in vitamin C technology. Three potent types of vitamin C, including a highly stable vitamin C complex with “real gold” for improved brightness and elasticity, are used in the new vegan and fragrance-free solution.

Tumi, a global travel and lifestyle brand, unveiled Kinetic, its fifth men’s fragrance. According to the company, the fragrance includes a new generation of amber in the top note, balancing the glittering influence of Italian mandarin and pimento leaves with diffuse notes of amber wood. The lively and spicy notes of olibanum, everlasting flower and nutmeg meld on the skin as the fragrance develops. With notes of smokey vanilla, sandalwood, and teakwood, the dry down’s powerful aura draws people involuntarily and creates the ultimate signature.

The Kinetic fragrance has notes of smokey vanilla, sandalwood and teakwood.Thinx unveiled its Thinx Teens – a collection of reusable period underwear that is environmentally friendly and leak-resistant. Thinx Teens offers four styles – Brief, Bikini, Shorty, Sleep Shorts – and an assortment of color choices appealing to teenagers, including Black, Heather Grey, Grape, Seafoam, Tidal Wave, Hologram, Confetti and Lucky Star. The reusable period underwear Thinx Teens is easy to use and safe. It has the same look and feel as regular underwear and can hold up to five tampons or two and a half ordinary pads’ worth of flow. They protect the environment while keeping menstruators dry and fresh. They are simple to wear and wash.

Miscellaneous
Kathleen Jennings, a beauty enthusiast and French luxury skincare company Clarins teamed up to formally proclaim July 16 as the National Day of Masking in the US. Every year on July 16th, the holiday will serve as a motivating reminder to normalize self-care by donning your preferred skincare mask. To commemorate, consumers can share a photo of their favorite skincare mask with the hashtag #NationalDayofMasking.

By Nicole Kerr