Innova Market Insights’ data indicates a 9% compound annual growth rate in oral care launches between April 2020 and March 2025. Toothpaste accounted for 71% of launches. Half of oral care launches had an ethical packaging claim, and one-third had a mint flavor. Meanwhile, launches with hydration support/increase claims are gaining ground with a 93% growth rate during the same period.
Biotechnology is redefining beauty innovation, enabling brands to deliver targeted, science-backed performance across skin and hair care. From biotech collagen and neuropeptides to microbiome-supporting actives and marine-derived ingredients, new product launches are combining advanced technologies with high-efficacy formulations to address hydration, firmness, skin renewal, and healthy aging.
Carrageenans are gaining momentum in personal care launches as brands seek naturally derived multifunctional ingredients that enhance texture, stability, and sensory performance. The ingredient is most featured in skin care and hair care products, where it serves as a natural thickener, gelling agent, and moisturizer aligned with clean beauty and plant-based formulation trends.
Classic ingredients remain a strong foundation in personal care product launches, but their role is evolving. From upcycled beauty concepts to biotechnology and circular sourcing, brands are reworking familiar ingredients into more sustainable and value-added formulations.
Innova Market Insights names “New Age Longevity” as one of the key trends shaping the personal care industry in 2026. As 39% of consumers globally embrace aging as a natural part of life, the conversation is shifting from anti-aging toward holistic longevity, with a growing focus on wellness, healthy aging, and long-term well-being.
High-performance actives are gaining momentum as consumers embrace science-led skin care. According to Innova Market Insights’ 2026 trends, this curiosity is driving experimentation with both advanced lab-grown ingredients and next-generation botanical actives, blending biotechnology with nature for more targeted, results-driven formulations.
Innova Market Insights data indicates a 20% growth in ethical claims for personal care launches from 2021 to 2025. This rise reflects growing consumer demand for transparency, sustainability, and animal-friendly practices across the beauty industry.
