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AAK told us about its approach to sustainable innovation in personal care, as showcased at In-cosmetics, with a focus on plant-based emollients such as shea and canola. Three experts explored how the company’s emphasis on ethical sourcing shapes supply chains, product development, and industry participation. The discussion also considered the business and reputational implications of responsible sourcing, AAK’s role in advancing human rights standards, and how it is responding to key trends.
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