PCHi 2026: Coachchem launches all-in-one hair care ingredient
24 Mar 2026 | Coachchem
Coachchem unveiled the EffeMix – Wukong CC ingredient at PCHi (Personal Care and Homecare Ingredients) in Hangzhou, China, positioning it as an all-in-one solution for hair care. Drawing on Sun Wukong, the Monkey King of Chinese mythology, the launch reflects the company’s strategy of pairing science-backed formulations with visual storytelling — an approach it says resonates with Chinese consumers. The ingredient debuted alongside three additional products, all approved by China’s tightly regulated FDA.
